Customize a Clickstream

This article applies to: UserZoom

✅ Plan Availability: Corporate, Essentials, Professional, Premium, and International
👥 User roles: Owner, Admins, Researchers, and Collaborators
For more information, see our article on how to find your plan and user role.

On this page:

• About customizing a Clickstream
• Advanced option: Values
• Advanced option: Direction
• Advanced option: Hide paths

About customizing a Clickstream

Advanced options for Clickstreams allow you to customize how data is shown. Available options include:

• Values: Choose to show the data in percentages (continuous or base 100) or the number of participants.
• Direction: Determine the order in which URLs are shown (first to last or last to first).
• Hide paths: Decide if you would like to show all of the participants' paths or hide uncommon ones.

Advanced option: Values

These options allow you to choose how to show the numbers.

• Percentage - Continuous
  • With this option, children of a parent node sum the percentage of the parent, and the parent in its turn sums (along with its siblings) the percentage of their parent.
  • For example:
    • After the Initial URL (100%), 80% of the participants visited URL A, while 20% visited URL B (80% + 20% = 100%).
    • Out of the 80% who visited URL A, 40% went on to visit URL C and 40% URL D (40% + 40% = 80%) and so on.
• Percentage - Base 100
  • With this option, all children sum 100%, independently of the percentage of their parent in relation to its children.
  • For example:
    • After the Initial URL (100%), 80% of the participants visited URL A, while 20% URL B.
    • Out of all those who visited URL A (out of 100%), 50% went on to visit URL C and 50% URL D (50% + 50% = 100%) and so on.
• Count: This option provides you with the number of participants that visited each URL.

Advanced option: Direction

These options allow you to choose the order URLs are shown.

• Forward: Shows the URLs in the order that they were visited (Starting from the Initial URL).
• Backward: Shows the URLs in reverse order (Finishing at the Initial URL).

Advanced option: Hide paths

These options allow you to choose to hide uncommon paths. Paths taken by less than 3% of the participants are hidden by default.

• Unchecked: This shows the paths of all the participants.
• Checked: Hide paths taken by less than or more than a certain percentage or number.

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