Analyze Clickstreams in Navigation tasks

This article applies to: UserZoom

✅ Plan Availability: Corporate, Essentials, Professional, International, and Premium
👥 User roles: Owner, Admins, Researchers, and Collaborators
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On this page:

• About analyzing Clickstreams
• Generate a Clickstream
• Simplify Clickstreams

About analyzing Clickstreams

• Clickstreams are a record of the participant paths (the URLs they visited) during a Navigation task.
• They allow you to visualize and analyze:
  • Paths participants follow to complete a task
  • Percentages that followed a certain path
  • Final status
    • Basic Usability Tests (Unmoderated): success or abandon
    • Advanced UX Research: success, error, abandon, or timeout 
• Find this information in a Clickstream:
  • URLs
  • Javascript
  • Page titles
• You can customize data to display in a Clickstream in the Logmanager.
• When Clickstreams load slowly, you can simplify the data.
• Pro Tip: Right click on a URL in the clickstream to view a heatmap. 

Generate a Clickstream

1. Go to the Results section of your project.
2. Click Clicks & Paths .
3. Select the task from the drop-down.

Simplify Clickstreams

If your Clickstream takes a while to load or is really extensive, simplify your results using these tips:

Hide insignificant paths

1. Click Customize.
2. Select Hide Paths.
3. Hide paths taken by 7% of the participants or less. The option is set to 3% by default.
4. Click Apply.

Hide domains not relevant to your analysis

This hides ads, personal email, social media, etc.

1. Click Logmanager .
2. In the overlay window that appears, click Hide domains .
3. Select the domains you want to hide.
4. Click Done.

Show URLs only

The default is to show URLs + JavaScript Functions

1. Click Logmanager .
2. In the overlay window that appears, click Logfile Structure .
3. Select URL only.
4. Click Apply.

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