UserTesting Integration for Contentsquare

The UserTesting integration for Contentsquare is available on the following subscriptions:

On this page:

• How It Works
• How to Set It Up

How It Works

Contentsquare is a digital experience analytics platform that enables businesses to understand their customer behavior and deliver more human experiences online. The UserTesting integration for Contentsquare allows you to seamlessly bridge qualitative and quantitative insights to get a fuller picture of your feedback by mapping appropriate UserTesting sessions to Contentsquare session replays. 

For customers who have a Contentsquare account and have it enabled, we automatically set up this session-to-session mapping for you using the common URL that you’re using to run your tests. 

You'll be able to:

• Validate a problem and solution: Quickly determine if an experience a contributor expresses in a UserTesting session is an anomaly or a recurring issue across multiple users by referring to behavioral analytics in Contentsquare. Leverage UserTesting and Contentsquare to gather the data to back your recommendations.  
• Quantify the impact and solve for scale: Is an issue worth the resource investment? Measure potential business impact using Contentsquare, iterate on potential solutions in UserTesting, then test that the selected solution solves the issue at scale using Contentsquare. 
• Get cross-functional buy-in: Bridge pre-launch qualitative studies with post-launch quantitative analysis by creating seamless workflows across multiple data sources, such as UserTesting and Contentsquare. This research continuity drives alignment between data and customer insight-driven teams.

For a quick look at how it works, view our video.

How to Set It Up

1. 1. First, go to the Settings of your UserTesting account and then Integrations. Enable the Contentsquare integration. Note: This integration will only work if you have a Contentsquare account.  
      
   2. Build and launch your test in UserTesting as you normally would. Contentsquare must be installed on your website in order for the integration with UserTesting to work. When your sessions are completed, go to the Sessions tab of your results. You will find a Watch on Contentsquare link below each completed session.
      
   3. By selecting Watch on Contentsquare, you will be taken to your Contentsquare account. The session replay in Contentsquare will automatically open for the UserTesting session selected. You’ll discover how the user in the session interacted on the website, but you may not be able to determine why they behaved that way. The UserTesting session that appears in your Contentsquare replays will provide verbal context from the user on why they interacted on your website as they did.
      
   4. When you drill down into a user's session in Contentsquare, you'll discover how that user interacted on the site, but you may not be able to determine why they behaved that way. The UserTesting session that appears in your Contentsquare replays will provide direct customer feedback on why they interacted on your website the way they did.

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