Overview of all Unmoderated study types

Learn how to choose the right Unmoderated study type. For more information check out the Choose the right study type course. For moderated studies, see Moderated Usability Testing

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Basic Usability Test


  • Basic Usability Tests are great for design testing.
  • This study type gives you quick, qualitative insights for:
    • Desktop
    • Mobile web
    • Mobile apps
  • Participants think out loud as they complete Navigation Tasks in UserZoom.
  • They are recorded while navigating so you can observe them using the prototype, web page, or mobile app.
  • You can add questions before and after the tasks.
  • Basic Usability Test studies are meant to not require much configuration. For a more in-depth study, refer to Advanced UX Research below.
  • Learn more about Basic Usability Tests.


Questions a Basic Usability Test can answer

  • What usability issues are there with my prototype?
  • Where do users struggle with our app?
  • What can we learn from our competitor’s mobile/desktop web experience?
  • Does customer need/goals differ by segment?
  • Does this copy/icon make sense to users?



Click Test


  • Click Tests allow you to evaluate first impressions and clicks/taps on screenshots to improve:
    • Clarity
    • Findability
    • Comprehension
  • Participants are shown an image and asked where they would click to achieve a certain outcome or to find specific information.
  • Take an example Click Test as a participant.
  • Learn more about Click Tests.


Questions a Click Test can answer

  • What do users think of this early concept?
  • Is the Call to Action clear?
  • What do users find compelling or annoying on this landing page?





  • Surveys get you fast answers from profiled participants.
  • A variety of question types are available to get the answers you're looking for.
  • Surveys have to be configured to comply with accessibility guidelines.
  • Take an example Survey as a participant.
  • Learn more about Surveys.


Questions a Survey can answer

  • What are my customers’ needs and pain points?
  • What are users’ attitudes and goals?
  • How satisfied are customers (using NPS or similar)?
  • Do customer needs/goals differ by segment?
  • Does this copy/icon make sense to users?



Live Intercept


  • Live Intercepts give you feedback from real visitors to your website.
  • You can ask them questions about their experience to learn more about their intentions and understand who they are.
  • Invite visitors using a Site Intercept that triggers when they land on a website or when specific actions occur.
  • A Feedback tab can also be added.
  • You can configure three types of behavior:
    • Only the Initial Questionnaire is configured
      • Studies are completed using a layer over your website. No other windows or tabs open.
      • After answering the questions, the participant is sent directly to the completion page.
    • Only the Final Questionnaire is configured
      • When visitors get intercepted and accept to take part in the study, they are automatically asked to navigate around the site.
      • When finished, they are presented with the Final Questionnaire.
    • Both the Initial and Final Questionnaires are configured
      • When visitors get intercepted and accept to take part in the study, they are asked to answer some questions within the Initial Questionnaire.
      • Next, they proceed with navigation through the site.
      • Last, they complete the Final Questionnaire.
  • Live Intercepts have to be configured to comply with accessibility guidelines.
  • Learn more about Site intercepts & Feedback tabs.


Questions a Live Intercept can answer

  • Why are people on my website?
  • What are they trying to achieve?
  • Can they achieve it?



Card Sort


  • Card Sorts give insights to improve Information Architecture or site organization.
  • Participants place cards into categories by dragging and dropping them.
  • Get a window into the participants' mental model by revealing how they group items together.
  • Validate the menu structure created from the results of a Card Sort by conducting a Tree Test.
  • Card Sort studies can only be taken on computers or tablets.
  • Take an example Closed Card Sort as a participant.
  • Learn more about Card Sorts.


Questions a Card Sort can answer

  • How do end users name categories? (Open Card Sort)
  • In which categories do end users place menu items? (Closed Card Sort)



Tree Test


  • Tree Tests show you if the Information Architecture or menu structure of your site is intuitive.
  • Test either your current menu structure or one under consideration.
  • Find how easy or difficult it is to find specific items based on terminology alone.
  • Tree Tests can validate a menu structure created based on the results of a Card Sort.
  • Take an example Tree Test as a participant.
  • Learn more about Tree Tests.


Questions a Tree Test can answer

  • Can end users find an item in the menu?
  • Is version A of the new menu or version B the easiest to use?
  • Where do users expect to find items in a menu?



Advanced UX Research



Questions Advanced UX Research can answer

  • How does our experience score versus competitors?
  • Should we pursue prototype A prototype B?
  • Have we improved UX with this latest version?
  • How do our new site and new menu structure perform?
  • What is our UX score?
  • How does the new site experience perform from a behavioral and attitudinal perspective (using QxScore)?


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