Comparison testing in UserZoom

This article applies to: UserZoom

On this page:

• About comparison testing
• How to set up a comparison study: Survey
• How to set up a comparison study: Advanced UX Research

About comparison testing

• Use when you want to compare two designs.
• Use to compare visuals, messaging, layout choices, etc.
• Use an A/B test to allow participants to see two versions of your asset.

Two comparison testing options in the UserZoom platform:

How to set up a comparison study: Survey

1. Create an unmoderated study.
   
   
   
2. Select Survey.
   
   
   
3. Navigate to Study Builder.
4. Select Questionnaire.
5. Edit Page Title, for this example, we’ll title it Design A.
   
   
   
6. Click the + New Question.
   
   
   
7.  Choose your question type and configure it.
8. Navigate to the Multimedia tab to upload your image.
   
   
   
9. Select Choose File to upload your image.
   
   
   
10. Once you’ve added all your questions for your first design, select + New Page button.
    
    
    
11. You’ll choose between adding existing questions or adding new questions. Choose Add Existing Question.
    
    
    
12. Select the questions to copy In the present study and select Copy.
    
    
    💡Note: You must edit the questions and change the images to the alternative design.
    
    
13. To ensure your study isn’t biased, you’ll need to Randomize Pages.
    
    
    
14. Select Random Pages & Assign with All.
    
    
    

Video walkthrough:

How to set up a comparison study: Advanced UX Research

Choose this option if you need audio and video recording of participants.

1. Create an unmoderated study.
   
   
   
2. Select Advanced UX Research (available on some plans).
   
   
   
3. Navigate to Study Builder.
4. Add your tasks and configure them.
5. Give your task a title (optional, but recommended to ensure your task A and task B tasks can be organized easily) and provide the task description.
   Example Task Title: A - T1 for design A, task 1.
6. Configure your tasks.
7. Once you’ve added all your tasks, go to Task options and ensure questions are in the correct order.
8. Organize all tasks for design A together and all tasks for design B together.
9. Click the Add group button.
   
   
   
10. Create groups for design A and B.
    
    
    
11. Select the Create sets of groups box and check the box for Random Groups & Assign.
    
    
    💡Note: This will ensure the designs are seen in random orders.
    
    

Video walkthrough:

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