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UserZoom to UserTesting: Quick guide to maximize your experience

If you're considering migrating to UserTesting or are in the process of doing so, learn about the key features and differences to expect on the UserTesting platform.

 

On this page:

 

 

Common use cases

As you think about upgrading to the UserTesting platform, you'll find that many of your use cases can still be addressed. Below are some common use cases and how UserTesting can meet your needs.

Use Case In UserTesting
Collect large-scale quantitative feedback with surveys Use UserTesting’s surveys to collect structured feedback using a variety of question types. If your survey has 20 or more participants, you’ll receive AI-generated themes for faster analysis.
Identify usability issues in early designs with quantitative prototype testing Conduct large-scale prototype tests using follow-up multiple-choice and rating scale questions. If you use Figma, you can set up Figma tasks (beta) in an Interaction test. UserTesting also offers secure prototype hosting, mobile prototype testing with other tools, and guidance for testing with Figma. 
Observe how users interact with an early design with qualitative prototype testing Conduct think-out-loud prototype tests to see how users navigate, where they get stuck, and what they expect from the experience. Short tests can also help you get quick qualitative feedback to move your designs forward. UserTesting also offers secure prototype hosting, mobile prototype testing with other tools, and guidance for testing with Figma. 
Analyze navigation patterns and task completion in live website testing. Use mobile screen recording or moderated interviews to see exactly how users interact with your mobile apps or sites. Include camera tasks that ask participants to show you something in their environment. UserTesting also has several templates for mobile testing.
Track UX performance over time by measuring key usability metrics via benchmark studies. Use interaction tests to run recurring studies with the same tasks and questions. UserTesting also has QXscore (Quality Experience Score) to help you quantify the quality of your digital experience.
Assess immediate user reactions by showing a design, webpage, or prototype for a few seconds with first impression testing. Set up short exposure tests or include the Five-Second Test task type to learn what participants recall and how they feel about it.
Evaluate your competitors’ digital experiences through a competitive analysis. Run think-out-loud or interaction tests where users interact with your competitor’s product, site, or app and share thoughts on usability, preference, and overall experience.
Present multiple design or concept variations and collect user preferences to determine the best option via a comparison or preference test. With UserTesting’s Balanced comparison feature, create two sections in your study for your two designs or concepts. The order in which participants will see the two parts is automatically randomized. There are also ways to compare multiple concepts.
Optimize site navigation with information architecture testing. UserTesting allows you to build integrated card sort or tree test tasks in your study. The card sort option also allows you to make the card sort closed, open, or hybrid. For more granular analysis, try the classic card sort or classic tree test.

 

Feature comparison table: UserZoom vs. UserTesting

Here’s a side-by-side comparison of UserZoom features and their UserTesting counterparts,
showing how each feature aligns with or extends existing capabilities.

UserZoom Feature UserTesting Equivalent UserTesting Description
Advanced UX Research

Think-out-loud test

Interaction test

 You can create Think-out-loud and Interaction tests or use any of our hundreds of templates to help set up complex methodologies like benchmarking,
navigation, and more. Check
out popular methodologies
you can use to collect
insights on the platform.
Basic Usability Test

Think-out-loud test

 Build a Think-out-loud test and add tasks to your test plan to help you understand your
product’s usability.
Card Sort Card sort Create a test, then add a card
sort task. Card sorting allows
you to build the cards and
categories in the platform.
Clickstream Interactive Path Flows Machine-learning generated
visualizations that show how
participants navigate a
website or prototype. You can
also track sentiment and
intent in your Interactive Path
Flows.
Heat maps Click maps Click maps are screen
elements participants
interacted with the most on
the Metrics tab.
Highlight Reels Highlight reels Create a curated selection of
video clips from your
feedback sessions that you
can show your team.
IntelliZoom UserTesting Network Launch screener questions to
help you find participants that
fit your demographic needs
from the UserTesting
Network.
Legal Consent Request Page Custom confidentiality terms Create additional
confidentiality terms for
participants to agree to if
there are specific
expectations with respect to
your sensitive information.
Moderated Study Live Conversation Use Live Conversations for
real-time, one-on-one
moderated interviews,
allowing for deeper
exploration.
Randomization Balanced comparison Turn on Balanced
comparison when you want to
compare two parts in your
study. The order of the
compared sections alternates
for each participant.
Recruit your own users Invite Network Use Invite Network (or the
“Create link” option) to manage your recruitment, compensation,
and communication by
sending your test link to
anyone.
Survey Survey Build AI-powered surveys
with up to 1,000 participants
per audience and quickly
summarize survey responses
with the AI themes capability.
Templates Templates Also known as the “Template
gallery,” find hundreds of test
templates that fit your needs.
You can also create your own
templates.
Tree Test Tree test Create a test, then add a tree
test task. Tree testing allows
you to build your tree in the
platform.

 

 

Quick Answers and templates

UserTesting provides ready-to-use templates to answer common research questions, such as usability, prototype feedback, or brand perception. You can also create your own templates with saved test plans, saved audiences, and saved screener questions to ensure that your team consistently follows your team’s best practices.

Quick Answers

UserTesting Template Gallery

Saved templates

 

 

UserTesting recruitment options

Access a global, diverse panel of participants who fit your unique demographics, without the struggle of sourcing them. You can also save participants you want to test with again to your favorites, specify participants by username, manage participants in your own Custom Network, or recruit your own participants via Invite Network.

UserTesting Network

Favorite contributors

Specific contributors

Custom Network

Invite Network

 

 

UserTesting test features

UserTesting’s diverse testing methods allow you to gather targeted insights with speed and depth. These approaches provide unique perspectives on user experiences, whether you're collecting rapid feedback, observing from a user’s viewpoint, or capturing in-context behaviors.

Get focused feedback from higher sample sizes

Have participants engage the rear-facing camera on their phone

Require participants to turn on their webcam when completing a test

Ensure that participants’ Personally Identifiable Information (PII) is hidden

 

 

UserTesting AI tools and metrics

UserTesting’s AI-powered tools, like sentiment analysis, AI insight summary, and survey thematic analysis, facilitate large-scale data analysis, making it easier to derive insights from complex datasets.

Pinpoint participants’ emotional reactions as they navigate a web experience

Locate participants’ intents and behaviors as they navigate a web experience

Identify key adjectives used in participants’ verbal responses

Find moments of positive and negative intent in a participants’ recording

Pinpoint moments where participants struggled

Access a summary of task results analyzing verbal, text, and behavioral data

View a summary of survey responses categorized by theme

 

 

Use cases for collecting insights

UserTesting offers a variety of methods to collect insights beyond traditional user testing, enabling you to capture a broader range of perspectives, behaviors, and feedback. Here are some resources to help you leverage these expanded methods effectively:

Methodologies

Use cases

What to test

 

 

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