If you're considering migrating to UserTesting or are in the process of doing so, learn about the key features and differences to expect on the UserTesting platform. |
On this page:
- Feature comparison table: UserZoom vs. UserTesting
- Quick Answers and templates
- UserTesting recruitment options
- UserTesting test features
- UserTesting AI tools and metrics
- Use cases for collecting insights
Feature comparison table: UserZoom vs. UserTesting
Here’s a side-by-side comparison of UserZoom features and their UserTesting counterparts,
showing how each feature aligns with or extends existing capabilities.
UserZoom Feature | UserTesting Equivalent | UserTesting Description |
Advanced UX Research | Create a test | Build an unmoderated test from the Create test button on the dashboard and add tasks to help you conduct studies on benchmarking, navigation, and more. Check out popular methodologies you can use to collect insights on the platform. |
Basic Usability Test |
Create a test |
Build an unmoderated test from the “Create test” button on the dashboard and add tasks to your test plan to help you understand your product’s usability. |
Card Sort | Card sort | Create a test, then add a card sort task. Card sorting allows you to build the cards and categories in the platform. |
Clickstream | Interactive Path Flows | Machine-learning generated visualizations that show how participants navigate a website or prototype. You can also track sentiment and intent in your Interactive Path Flows. |
Heat maps | Click maps |
Click maps are screen elements participants interacted with the most on the Metrics tab. |
Highlight Reels | Highlight reels | Create a curated selection of video clips from your feedback sessions that you can show your team. |
IntelliZoom | UserTesting Network | Launch screener questions to help you find participants that fit your demographic needs from the UserTesting Network. |
Legal Consent Request Page | Custom confidentiality terms | Create additional confidentiality terms for participants to agree to if there are specific expectations with respect to your sensitive information. |
Moderated Study | Live Conversation | Use Live Conversations for real-time, one-on-one moderated interviews, allowing for deeper exploration. |
Randomization | Balanced comparison | Turn on Balanced comparison when you want to compare two parts in your study. The order of the compared sections alternates for each participant. |
Recruit your own users | Invite Network | Use Invite Network (or the “Create link” option) to manage your recruitment, compensation, and communication by sending your test link to anyone. |
Survey | Survey | Build AI-powered surveys with up to 1,000 participants per audience and quickly summarize survey responses with the AI themes capability. |
Templates | Templates | Also known as the “Template gallery,” find hundreds of test templates that fit your needs. You can also create your own templates. |
Tree Test | Tree test | Create a test, then add a tree test task. Tree testing allows you to build your tree in the platform. |
Quick Answers and templates
UserTesting provides ready-to-use templates to answer common research questions, such as usability, prototype feedback, or brand perception. You can also create your own templates with saved test plans, saved audiences, and saved screener questions to ensure that your team consistently follows your team’s best practices.
Quick Answers
- Quick Answers: Overview
- Quick Answer templates
- How to use Quick Answers (20-min course)
UserTesting Template Gallery
- UserTesting templates
- Using templates
- Template Access Control
- Choosing templates for your design and development process
Saved templates
- Saved audiences
- Saved test plans
- Saved screener questions
- How to use saved templates (15-min course)
UserTesting recruitment options
Access a global, diverse panel of participants who fit your unique demographics, without the struggle of sourcing them. You can also save participants you want to test with again to your favorites, specify participants by username, manage participants in your own Custom Network, or recruit your own participants via Invite Network.
UserTesting Network
- Choose your target audience from the UserTesting Network
- Recruiting participants with the UserTesting Network (8-min course)
Favorite contributors
- Favorite contributors: Overview
- How to use Favorite contributors (5-min course)
Specific contributors
Custom Network
- Custom Network: Overview
- Managing participants in a Custom Network (22-min course)
Invite Network
UserTesting test features
UserTesting’s diverse testing methods allow you to gather targeted insights with speed and depth. These approaches provide unique perspectives on user experiences, whether you're collecting rapid feedback, observing from a user’s viewpoint, or capturing in-context behaviors.
Get focused feedback from higher sample sizes
- Short test
- Approaches to testing: Short test (10-min course)
Have participants engage the rear-facing camera on their phone
Require participants to turn on their webcam when completing a test
Ensure that participants’ Personally Identifiable Information (PII) is hidden
UserTesting AI tools and metrics
UserTesting’s AI-powered tools, like sentiment analysis, AI insight summary, and survey thematic analysis, facilitate large-scale data analysis, making it easier to derive insights from complex datasets.
Pinpoint participants’ emotional reactions as they navigate a web experience
Locate participants’ intents and behaviors as they navigate a web experience
Identify key adjectives used in participants’ verbal responses
Find moments of positive and negative intent in a participants’ recording
Pinpoint moments where participants struggled
Access a summary of task results analyzing verbal, text, and behavioral data
View a summary of survey responses categorized by theme
Use cases for collecting insights
UserTesting offers a variety of methods to collect insights beyond traditional user testing, enabling you to capture a broader range of perspectives, behaviors, and feedback. Here are some resources to help you leverage these expanded methods effectively:
Methodologies
- Approaches to testing: Benchmarking (40-min course)
- Approaches to testing: Card sorting (30-min course)
- Approaches to testing: Comparison testing (40-min course)
- Approaches to testing: Diary studies (45-min course)
- Approaches to testing: Discovery interviews (45-min course)
- Approaches to testing: First-click testing (30-min course)
- Approaches to testing: Omnichannel experience testing (15-min course)
- Approaches to testing: Short test (10-min course)
- Approaches to testing: Tree testing (45-min course)
- Approaches to testing: Usability testing (45-min course)
Use cases
- UserTesting use cases: Customer journey mapping (40-min course)
- UserTesting use cases: Healthcare (40-min course)
- UserTesting use cases: Personas and empathy maps (15-min course)
- UserTesting use cases: Prototype testing with Figma (30-min course)
What to test
- What to test: Augmented reality (AR) experiences (20-min course)
- What to test: Digital transformation (20-min course)
- What to test: Employee experience (15-min course)
- What to test: Messaging (18-min course)
- What to test: Mobile experiences (30-min course)
- What to test: Navigation (5-min course)
- What to test: Pricing (8-min course)
- What to test: Prototypes (30-min course)
- What to test: Purchase transactions (14-min course)
- What to test: Search and SEO (30-min course)
- What to test: Social media (10-min course)
- What to test: Virtual reality (VR) experiences (30-min course)
- What to test: Website landing page (30-min course)
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