UserZoom to UserTesting: Quick guide to maximize your experience

If you're considering migrating to UserTesting or are in the process of doing so, learn about the key features and differences to expect on the UserTesting platform.

 

On this page:

 


 

Feature comparison table: UserZoom vs. UserTesting

Here’s a side-by-side comparison of UserZoom features and their UserTesting counterparts,
showing how each feature aligns with or extends existing capabilities.

UserZoom Feature UserTesting Equivalent UserTesting Description
Advanced UX Research Create a test Build an unmoderated test
from the Create test button
on the dashboard and add
tasks to help you conduct
studies on benchmarking,
navigation, and more. Check
out popular methodologies
you can use to collect
insights on the platform.
Basic Usability Test

Create a test

Build an unmoderated test
from the “Create test” button
on the dashboard and add
tasks to your test plan to help
you understand your
product’s usability.
Card Sort Card sort Create a test, then add a card
sort task. Card sorting allows
you to build the cards and
categories in the platform.
Clickstream Interactive Path Flows Machine-learning generated
visualizations that show how
participants navigate a
website or prototype. You can
also track sentiment and
intent in your Interactive Path
Flows.
Heat maps Click maps Click maps are screen
elements participants
interacted with the most on
the Metrics tab.
Highlight Reels Highlight reels Create a curated selection of
video clips from your
feedback sessions that you
can show your team.
IntelliZoom UserTesting Network Launch screener questions to
help you find participants that
fit your demographic needs
from the UserTesting
Network.
Legal Consent Request Page Custom confidentiality terms Create additional
confidentiality terms for
participants to agree to if
there are specific
expectations with respect to
your sensitive information.
Moderated Study Live Conversation Use Live Conversations for
real-time, one-on-one
moderated interviews,
allowing for deeper
exploration.
Randomization Balanced comparison Turn on Balanced
comparison when you want to
compare two parts in your
study. The order of the
compared sections alternates
for each participant.
Recruit your own users Invite Network Use Invite Network (or the
“Create link” option) to manage your recruitment, compensation,
and communication by
sending your test link to
anyone.
Survey Survey Build AI-powered surveys
with up to 1,000 participants
per audience and quickly
summarize survey responses
with the AI themes capability.
Templates Templates Also known as the “Template
gallery,” find hundreds of test
templates that fit your needs.
You can also create your own
templates.
Tree Test Tree test Create a test, then add a tree
test task. Tree testing allows
you to build your tree in the
platform.

 

 

Quick Answers and templates

UserTesting provides ready-to-use templates to answer common research questions, such as usability, prototype feedback, or brand perception. You can also create your own templates with saved test plans, saved audiences, and saved screener questions to ensure that your team consistently follows your team’s best practices.

Quick Answers

UserTesting Template Gallery

Saved templates

 

 

UserTesting recruitment options

Access a global, diverse panel of participants who fit your unique demographics, without the struggle of sourcing them. You can also save participants you want to test with again to your favorites, specify participants by username, manage participants in your own Custom Network, or recruit your own participants via Invite Network.

UserTesting Network

Favorite contributors

Specific contributors

Custom Network

Invite Network

 

 

UserTesting test features

UserTesting’s diverse testing methods allow you to gather targeted insights with speed and depth. These approaches provide unique perspectives on user experiences, whether you're collecting rapid feedback, observing from a user’s viewpoint, or capturing in-context behaviors.

Get focused feedback from higher sample sizes

Have participants engage the rear-facing camera on their phone

Require participants to turn on their webcam when completing a test

Ensure that participants’ Personally Identifiable Information (PII) is hidden

 

 

UserTesting AI tools and metrics

UserTesting’s AI-powered tools, like sentiment analysis, AI insight summary, and survey thematic analysis, facilitate large-scale data analysis, making it easier to derive insights from complex datasets.

Pinpoint participants’ emotional reactions as they navigate a web experience

Locate participants’ intents and behaviors as they navigate a web experience

Identify key adjectives used in participants’ verbal responses

Find moments of positive and negative intent in a participants’ recording

Pinpoint moments where participants struggled

Access a summary of task results analyzing verbal, text, and behavioral data

View a summary of survey responses categorized by theme

 

 

Use cases for collecting insights

UserTesting offers a variety of methods to collect insights beyond traditional user testing, enabling you to capture a broader range of perspectives, behaviors, and feedback. Here are some resources to help you leverage these expanded methods effectively:

Methodologies

Use cases

What to test

 

 

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