Reusable audiences

This article applies to: UserTesting 

On this page:

• What is a reusable audience?
• Why is it helpful?
• How to use it
• Favorite a Reusable audience

What is a reusable audience?

Reusable audiences let you reuse your test audience setup—including demographics, screeners, quotas, and confidentiality settings.

This means:

• No more starting from scratch
• Faster test setup
• More consistent targeting across your team

Watch our video for a quick look:

Why is it helpful?

Reusable audiences are great for:

• Recurring tests: Use the same criteria again and again.
• Large teams: Keep everyone aligned on who you’re testing with.
• Non-researchers: Designers and marketers can launch tests using previously used audiences.

How to use it

1.  Build Your Audience
   Create your test and set up the audience as usual—choose demographics, add screeners, set quotas, and confidentiality. You'll start by selecting the + Add button:
   
    Launch your test to automatically save your audience and reuse for future tests.

2. Use a Saved Audience

   When starting a new test:

• Click “Reuse an audience.”
• Pick the audience that matches your test goals.
• Make changes if needed, or go ahead and launch your test.
   

 3.  Manage Your Audiences

To see or update saved audiences:

• Go to your Audience Library
   
• From there, you can:
  • View details
  • Edit or rename
     

✅ Tip: Use clear, consistent names so your team can easily find what they need.

Favorite a Reusable audience

• Save audience criteria you use often and reuse it in future tests. 
• Your commonly used audience setups are easy to find and select.
• Reusing saved criteria reduces manual setup across multiple tests.
• Using shared, saved criteria helps everyone target audiences the same way.

To Favorite a Reusable audience, follow these steps:

1. Find the audience with the criteria you want to use.
2. Select the star icon to Mark as favorite.
   
3. To Unmark as favorite, select the star icon again.
   

To find a Favorited Reusable audience, there are two ways:

1. Navigate to Audience tab.
   
2. Under the Reuse an audience, you’ll see previously used audiences.
3. Favorited audiences are shown with a filled in star.
   

If you have Favorite audiences, you’ll be able to filter in the dropdown to view all favorites.

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