Use Attention Checks in your study

Learn the importance of using Attention Check in your studies.

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About Attention Checks

  • Use Attention Checks in your study to make sure participants are paying attention, and not just clicking random answers to complete the study as quickly as possible.
  • Filter out participants who incorrectly answer these questions.
  • Attention Checks shouldn't be used to check participant knowledge.
  • Screener questions
    • In your Screener, it's recommended to use one attention check.
    • Additional checks lead to potentially qualified participants dropping out.



Examples of fair attention checks

Example 1

Participants are required to select the colors of the American Flag to proceed.

What colors are the American Flag?

    • Red
    • Beige
    • Green
    • Blue
    • White


Example 2

Participants who read the directions completely will select Orange.

What color is the sky? Choose orange below

    • Yellow
    • Blue
    • Orange
    • Green
    • Purple


Example 3

With Football as the correct answer, participants have to read all options to find the correct one.

Which of these is not food?

    • Sandwich
    • Egg
    • Football
    • Cookie
    • Spaghetti



Example of an unfair attention check

In this example, it's implied that the question is being asked for quality purposes.

What is your favorite color? This is a simple question. For quality purposes, please select Blue to continue.

    • Red
    • Blue
    • Green
    • Purple
    • Yellow


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