What is QXscore?

Understand the QXscore and how it helps you measure UX. 

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What is QXscore?

  • The QXscore is a composite of the combined behavioral UX KPIs (Task Success) and attitudinal UX measures (Ease of Use, Trust, Appearance, and Loyalty).
  • It was designed to produce a single measure that UX professionals can use to measure UX quantitatively, and that is easy for stakeholders to understand.
  • Anyone can use QXscore, and UserZoom customers leverage the capabilities of the Advanced method to generate their own scores.



Real-life example

  • Yuan Zhou, Global UX Design Lead at Kimberly-Clark, explains how UserZoom helped her team benchmark their user research efforts with a single UX score.
  • A 19% improved task success rate and a 36% decrease in time spent on task is a result they can now easily share with stakeholders and prove the value of UX



How is QXscore calculated?

  • QXscore combines both behavioral and attitudinal measures.
  • Task success rates, the behavioral side of the QXscore equation, show you how effectively users can complete the core tasks.
    • It’s important to learn what success or failure looks like.
    • This means you have to figure out how you validate the success of your task.
    • Task Success is the behavioral side of the QXscore equation.
  • These are the 4 categories and 8 industry-standard questions used to calculate the attitudinal side of the equation:
    • Ease of Use (Usability)
      • Is the website easy to use?
      • Is it easy to navigate within the website?
    • Trust
      • Is the information on the website credible?
      • Is the information on the website trustworthy?
    • Appearance
      • Is the website attractive?
      • Does the website have a clean and simple presentation?
    • Loyalty / Net Promoter Score (NPS)
      • Are you likely to return to the website in the future?
      • How likely are you to recommend the website to a friend or colleague?




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