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Understand the QXscore and how it helps you measure UX. |
This article applies to: UserZoom
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What is QXscore?
- The QXscore is a composite of the combined behavioral UX KPIs (Task Success) and attitudinal UX measures (Ease of Use, Trust, Appearance, and Loyalty).
- It was designed to produce a single measure that UX professionals can use to measure UX quantitatively, and that is easy for stakeholders to understand.
- Anyone can use QXscore, and UserZoom customers leverage the capabilities of the Advanced method to generate their own scores.
Real-life example
- Yuan Zhou, Global UX Design Lead at Kimberly-Clark, explains how UserZoom helped her team benchmark their user research efforts with a single UX score.
- A 19% improved task success rate and a 36% decrease in time spent on task is a result they can now easily share with stakeholders and prove the value of UX
How is QXscore calculated?
- QXscore combines both behavioral and attitudinal measures.
- Task success rates, the behavioral side of the QXscore equation, show you how effectively users can complete the core tasks.
- It’s important to learn what success or failure looks like.
- This means you have to figure out how you validate the success of your task.
- Task Success is the behavioral side of the QXscore equation.
- These are the 4 categories and 8 industry-standard questions used to calculate the attitudinal side of the equation:
- Ease of Use (Usability)
- Is the website easy to use?
- Is it easy to navigate within the website?
- Trust
- Is the information on the website credible?
- Is the information on the website trustworthy?
- Appearance
- Is the website attractive?
- Does the website have a clean and simple presentation?
- Loyalty / Net Promoter Score (NPS)
- Are you likely to return to the website in the future?
- How likely are you to recommend the website to a friend or colleague?
- Ease of Use (Usability)
Where do I start?
- Reach out to your Account Team to request a session with a UserZoom expert to discuss how best to start measuring UX.
- Read more about measuring UX in the UserZoom UX Library.
- Learn about the Benefits and use of the QXscore and also how to Interpret the QXscore.
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