A/B Testing Tools

Learn about A/B Testing Tools and their compatibility with UserZoom.

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About A/B Testing Tools

  • A/B Testing Tools are used to run A/B and Multivariate Tests.
  • You can use a prototype or real website and randomly show one of them to participants.
  • Multivariate testing tells you which version is better by looking at conversion rates.
  • However, it doesn't tell you why one version is better than another, what the major pain points are, or if users are satisfied with the experience.
  • With UserZoom, you can answer all of these by running Advanced UX Research and/or Live Intercept studies in parallel.



A/B Testing Tool compatibility


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