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Learn about UserTesting's Value and Purpose templates. |
This article applies to: UserTesting
On this page:
- About Value and Purpose templates
- Ad testing
- App store feedback
- Chatbot engagement
- Customer satisfaction
- Email engagement
- Messaging comprehension
- Social post engagement
- Value proposition validation
- Website conversions
About Value and Purpose templates
- Value and Purpose templates give you the why behind participant actions.
- This is just a short list of available templates. For the full list, refer to the Template Gallery.
Ad testing
Objective
How do participants react to an ad? Does this influence if they’ll take action?
Good for
- Assessing how people react to your ad, and whether they'll take action.
- Evaluating how easily your ad is understood by your target audience.
You need
A JPG, GIF, PNG, TIFF, or PDF of the ad you want to evaluate.
Template
App store feedback
Objective
Does an app's description and images encourage participants to download and use the app?
Good for
- Understanding what brings a customer to an app page in the first place.
- Assessing the clarity of your app's description and the likelihood the user will download the app.
You need
The name of the app and the app store you want participants to evaluate.
Template
Chatbot engagement
Objectives
- How do participants interact with an online help chat?
- What is the participant's expectation about an online chat solution?
Good for
- Understanding your customers expectations about an online chat solution.
- Uncovering ways to design for better natural interactions between users and a chatbot.
You need
A publicly accessible link, an interactive prototype, or a mobile app (iOS, Android, or unreleased) that features a chat solution you want to evaluate.
Template
Customer satisfaction
Objective
What were participant's recent experiences with a company, brand, or product like?
Good for
- Gathering feedback about recent experiences with a company, brand, or product.
- Evaluating points of stickiness for your customer.
You need
The name of a company, brand, or product you want to evaluate.
Template
Email engagement
Objective
What is the participant's impression of an email campaign?
Good for
- Assessing how your customers would react to your email copy.
- Understanding whether your email compels your customers to act.
You need
- A publicly accessible link to a preview of the email.
- Alternatively, you can upload an HTML preview file of your email using the UserTesting Prototype option.
Template
Messaging comprehension
Objective
What is the participant's understanding of a message, copy, or other written content?
Good for
- Uncovering points of confusion in messaging, copy, or other written content.
- Validating the likelihood that your customer would take action based on this copy.
You need
A publicly accessible link with the messaging you want to evaluate.
Template
Social post engagement
Objective
What drives participants to interact with social media posts?
Good for
- Getting candid feedback about your social media posts beyond likes, retweets and shares.
- Building a richer understanding of social media audiences on each platform.
You need
- A publicly accessible link to a social media post.
- Alternatively, you can use an image task to upload a preview of your post.
Template
Value proposition validation
Objective
Do participants understand the value of a product, service, or experience they're introduced to for the first time?
Good for
- Understanding whether your offer is compelling.
- Evaluating potential improvements to your landing page based on customer feedback.
You need
A publicly accessible link featuring the offer you want to evaluate.
Template
Website conversions
Objective
What motivates participants to click a button on a website?
Good for
- Evaluating how compelling and valuable your site is for your customer.
- Validating the likelihood that your customer would take action based on information on your site.
You need
A publicly accessible link for the website or webpage you want to evaluate.
Template
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