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Learn about User Testing's Discovery templates. |
This article applies to: UserTesting
On this page:
- About Discovery templates
- Buyer persona characteristics
- Feature prioritization
- First impressions
- Cart abandonment
- Customer environment and context
- Customer journey
- Discover needs and frustrations
- Pricing feedback
- Product adoption
About Discovery templates
- Discovery templates allow you to learn about customer thoughts, perceptions, and behaviors.
- This is just a short list of available templates. For the full list, refer to the Template Gallery.
Buyer persona characteristics
Objectives
- How do participants decide to buy a product?
- What motivates them to buy?
Good for
- Building a complete picture of your ideal customer.
- Assessing attributes of your customer that may affect their buying behaviors.
You need
The buying objective you want feedback about.
Template
Feature prioritization
Objectives
- How do participants rank items based on different criteria?
- Which product features are most/least important?
Good for
- Deciding on the priority of projects or new features.
- Understanding how people rank items based on different criteria.
You need
- Access to ia.usertesting.com to use this template.
- A list of content, such as feature names and descriptions, that participants will prioritize.
Template
Feature prioritization (not available on all accounts)
First impressions
Objective
Gather feedback on a website or app from first-time visitors.
Good for
- Understanding how first-time visitors describe a website's offerings.
- Evaluating what factors impact further engagement with the site.
You need
A publicly accessible link to a homepage or other webpage that shows or describes your company's offerings.
Template
Cart abandonment
Objectives
- What were participants experiences when using an online shopping cart?
- What are the key pain points of the shopping cart experience?
Good for
- Evaluating whether customers are comfortable with the information you provide in your cart experience.
- Uncovering key pain points in your cart experience for your customer.
You need
A publicly accessible link, an interactive prototype or a mobile app (iOS, Android, or unreleased) where customers can add items to a shopping cart.
Template
Customer environment and context
Objectives
- How do participants complete an activity in their home?
- Where are the potential areas of improvement for that activity?
Good for
- Understanding what environmental factors are important to your customers.
- Uncovering relationships between your experience and the real world.
Template
Customer environment and context
Customer journey
Objectives
- What actions do participants take, and what are the experiences and barriers encountered across multiple touchpoints?
- Where are the potential areas of improvement across channels?
Good for
- Uncovering potential areas of improvement for your experience across channels.
- Assessing customer attributes that may be of importance for your experience.
You need
The activity you are looking to get feedback about.
Template
Discover needs and frustrations
Objectives
- What are the perceived and expressed needs of participants when performing an activity?
- How can that activity be improved?
Good for
- Identifying opportunities for new features or products.
- Understanding people's needs and pain points with current experiences.
You need
A description of the experience or activity that you want people to talk about. For example, "paying bills online."
Template
Discover needs and frustrations
Pricing feedback
Objective
How would participants respond to new pricing, promotions, or offers?
Good for
- Evaluating how your target market would react to a change in product price.
- Understanding expectations about pricing for products and services.
You need
A publicly accessible link for a webpage that includes information and pricing about a product or service.
Template
Product adoption
Objective
What drives participants to return to a product?
Good for
- Gathering insights about what drives usage and adoption of your product.
- Understand the context where the product is used.
You need
The name of a brand or a product you want to evaluate.
Template
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