Competition templates

Learn about UserTesting's Competition templates.

This article applies to: UserTesting 

 

On this page:

• About Competition templates
• Messaging comparison
• Visual design comparison
• Website/Mobile app comparison

 

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About Competition templates

• Competition templates allow you to find out how you measure up with your competitor's similar offerings.
• This is just a short list of available templates. For the full list, refer to the Template Gallery.

 

 

Messaging comparison

Objective

How do participants respond to two messaging options when viewing side by side?

 

Good for

• Comparing two messaging options you are considering side by side.
• Understanding which option is most likely to drive a customer to take action.

 

You need

Two publicly accessible links with the messaging you want to evaluate.

 

Template

Messaging comparison

 

 

Visual design comparison

Objective

After viewing two competitor visual designs, how do the experiences compare and which experience do participants prefer?

 

Good for

• Comparing two design options you are considering side by side.
• Understanding which option is most likely to drive a customer to take action.

 

You need

A JPG, GIF, PNG, TIFF, or PDF for both images or designs you want to evaluate.

 

Template

Visual design comparison

 

 

Website/Mobile app comparison

Objective

After searching freely within two competitor websites or apps, how do the experiences compare and which experience do participants prefer?

 

Good for

• Comparing the ease of use, strengths, and weaknesses of two websites or two apps.
• Testing your website or app against a competitive website or app.

 

You need

• Links to two publicly accessible websites that you want to test and a description of the task you want users to compare on both sites.
  OR
• The name of the app that you want to test and a description of the task you want users to compare on both sites.

 

Templates

• Website comparison
• Mobile app comparison

 

 

Related content

Want to learn more? Check out these Knowledge Base articles...  UserTesting templates Discovery templates Design validation templates Navigation/Findability templates Value and Purpose templates Mobile templates	Interested in growing your skills? Check out our University course... How to Use Test Plan Templates
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