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Learn about Usertesting's Navigation/Findability templates. |
This article applies to: UserTesting
On this page:
- About Navigation/Findability templates
- Card sorting
- In-store experiences
- Social commerce shopping flow
- System Usability Scale (SUS+)
- Tree Testing
- Website/Mobile App Navigation
About Navigation/Findability templates
- Use Navigation/Findability templates to understand how participants find something, navigate through, or complete a task while using your website or app.
- This is just a short list of available templates. For the full list, refer to the Template Gallery.
Card sorting
Objective
How do participants group items and label groupings of items?
Good for
- Understanding how users expect topics to be grouped.
- Understanding how people label categories.
You need
A list of the content that you want participants to sort, such as content topics, page names, or categories.
Template
Card sorting (not available on all accounts)
In-store experiences
Objectives
- Do participants find the items they need inside a store?
- How do participants navigate a store to find what they need?
Good for
- Uncovering moments of delight or opportunities for improvement.
- Assessing experience drivers such as findability and in-store customer support.
You need
The name of the store you would like feedback about.
Template
Social commerce shopping flow
Objective
What is the participant experience as they navigate from a social media app to an e-commerce website?
Good for
- Uncovering gaps in the experience that will help improve conversion rates.
- Testing competitive flows to understand how your customer experience compares.
You need
A publicly accessible URL of the social media content you wish to test with.
Template
System Usability Scale (SUS+)
Objectives
- What is the participant experience after using a product?
- How does ease of use change or stay consistent over time, across industries, or against competitors?
Good for
- Measuring the experience of using a product or design on a standard usability scale.
- Comparing experience scores over time, across industries, or against competitors using a consistent scale.
You need
The name of a product or feature you want to evaluate.
Template
System Usability Scale (SUS+) (not available on all accounts)
Tree Testing
Objective
Do participants successfully navigate to the correct area of a menu to complete key tasks?
Good for
- Uncovering how easily users can find content within your website or apps.
- Testing different label names within your navigation to optimize engagement or conversions.
You need
An organized list or hierarchy of topics and categories that you want participants to use to answer questions
Template
Tree testing (not available on all accounts)
Website/Mobile App Navigation
Objective
Can participants find an item, product, or information of their choosing by using the menus (not the search function)?
Good for
- Understanding how easy it is for participants to find items or information on your website or app.
- Evaluate your site navigation and information architecture to remove points of confusion.
You need
- A publicly accessible link to the website you want to test and an item you want participants to find.
OR - A mobile app (iOS, Android, or unreleased) you want to test and an item you want participants to find within the app.
Templates
- Website navigation
- Mobile app navigation study
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