Image asset

Use these steps to upload images that can be displayed to your participants during a test. Get feedback on ads, images for marketing campaigns, social media posts, mock-ups of pages, and more.


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About the image asset

  • The image asset in the Test builder allows you to upload one or more images into a test to gather feedback.
  • The image asset is not available for mobile app tests.
  • Only PNG, JPG, GIF, TIFF, and PDF are supported.
  • The maximum file size is 5MB.
  • Any number of images can be uploaded into a test.
  • We advise against using hyphens or special characters in filenames as they may prevent the image from displaying properly.
  • When you edit a test after launching it, you cannot add or edit Image assets.
  • If you duplicate a draft or test, you will need to re-upload any images.
  • Here are some use cases for image hosting:
    • Upload a hero image and present a multiple-choice question to see what adjectives the hero image evokes.
    • Upload the image of a new screen design for your software. Then, present a series of tasks where participants use their cursor to show you where they would go to accomplish tasks with that screen. You can follow those tasks with the image of the next screen design and ask for the next step they would take.
    • Upload the image of an email the participant would get after registering for your site. Then present follow-up questions to determine if they understand the contents of that email.



How it works

  1. Go to the Test builder of your test.
  2. Drag and drop the image asset into your test plan.
  3. Upload your image file.

  4. Edit the instructional text, if needed. 
  5. You're done! The image will be displayed at a URL, so it will be visible to the participants as they complete subsequent tasks. Therefore, you can present multiple tasks and questions about the image you uploaded.




  • The hosted assets are encrypted at rest and only accessed through SSL.
    • These are kept securely in our AWS (Amazon Web Services) infrastructure and only accessible through secure links that are inactive unless the test is in progress and used by the participant.
  • While participants cannot access the secure images after the test is complete, they can download and save any image file during the test. 
    • Your information is still protected by a confidentiality agreement that prohibits participants from disclosing any details regarding your test.
  • Read more about how UserTesting protects your information.
  • Learn about Custom Confidentiality Terms to attach your own additional confidentiality documents to your test.



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