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Metric questions are a set of questions, available in the test plan builder, that provide quantitative data you can directly export after a test session is completed. |
This article applies to: UserTesting
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Benefits of metrics questions
Find metric questions, like multiple choice questions, rating scale questions, and written response questions, in your test plan builder. Some benefits of using metrics questions include:
Saving time
- Settle a debate over which version of a webpage is more appealing with multiple choice questions.
- Discover if a menu or list is easier for finding information with a rating scale question.
Improving the quality of your feedback
- Survey-style questions give participants a chance to explain why they are providing negative or positive feedback.
- Participant answers can concisely highlight certain problem areas.
Sharing results more easily with others
- Supplement your qualitative findings with charts and graphs to provide the "big picture" information in an easily digestible way.
Multiple choice questions
Use when:
- Organizing responses into categories.
- Using a predetermined set of responses.
- Understanding user preference.
- Gauging user expectations.
How to set up:
- Add a Multiple choice task to the Test plan.
- Under Select answer type, choose "Allow contributors to select more than one answer" or "Allow contributors to select only one answer."
Example questions:
- Do you trust this company?
- How often do you shop for running shoes?
- Were you able to find the product you were looking for?
- Which site do you prefer?
Learn more about how to use multiple choice questions in our Knowledge Base.
Rating scale questions
Use when:
- Measuring the success of a common task.
- Comparing your site with a competitor's.
- Collecting ordered categories (e.g., low, medium, high).
How to set up:
- Add a Rating scale question to the Test plan.
- Label your endpoints. We recommend having lower numbers as detractors and high numbers as promoters (1 = worst, 5 = best). You may select from a 5, 7, 9, or 11-point scale.
Example questions:
- How unlikely or likely are you to return to this site again?
- Rate your agreement with this statement: These search results are helpful.
- How unsatisfied or satisfied were you with the checkout process?
- How not useful or useful does this feature seem?
Learn more about how to use rating scale questions in our Knowledge Base.
Written responses
Use when:
- Running post-test analysis.
- Collecting rich qualitative insights to complement quantitative data.
- Creating quick quotes for building user stories.
How to set up:
- Add a Written response task to the Test plan.
- Write your question. We recommend asking questions that can be answered in a sentence or two.
Example questions:
- What three words best describe this site?
- What questions do you have about this service?
- What is this site for? What can you do here?
- What do you think is missing from this page, if anything?
Learn more about how to use written responses in our Knowledge Base.
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