Metric questions

Metric questions are a set of questions, available in the test plan builder, that provide quantitative data you can directly export after a test session is completed.


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Benefits of metrics questions

Find metric questions, like multiple choice questions, rating scale questions, and written response questions, in your test plan builder. Some benefits of using metrics questions include:


Saving time

  • Settle a debate over which version of a webpage is more appealing with multiple choice questions.
  • Discover if a menu or list is easier for finding information with a rating scale question.

Improving the quality of your feedback

  • Survey-style questions give participants a chance to explain why they are providing negative or positive feedback. 
  • Participant answers can concisely highlight certain problem areas.

Sharing results more easily with others

  • Supplement your qualitative findings with charts and graphs to provide the "big picture" information in an easily digestible way.



Multiple choice questions

Use when:

  • Organizing responses into categories.
  • Using a predetermined set of responses.
  • Understanding user preference.
  • Gauging user expectations.

How to set up:

  1. Add a Multiple choice task to the Test plan.
  2. Under Select answer type, choose "Allow contributors to select more than one answer" or "Allow contributors to select only one answer."

Example questions:

  • Do you trust this company?
  • How often do you shop for running shoes?
  • Were you able to find the product you were looking for?
  • Which site do you prefer?

Learn more about how to use multiple choice questions in our Knowledge Base.



Rating scale questions

Use when

  • Measuring the success of a common task.
  • Comparing your site with a competitor's.
  • Collecting ordered categories (e.g., low, medium, high).

How to set up:

  1. Add a Rating scale question to the Test plan.
  2. Label your endpoints. We recommend having lower numbers as detractors and high numbers as promoters (1 = worst, 5 = best). You may select from a 5, 7, 9, or 11-point scale.

Example questions:

  • How unlikely or likely are you to return to this site again?
  • Rate your agreement with this statement: These search results are helpful.
  • How unsatisfied or satisfied were you with the checkout process?
  • How not useful or useful does this feature seem?

Learn more about how to use rating scale questions in our Knowledge Base.



Written responses

Use when:

  • Running post-test analysis.
  • Collecting rich qualitative insights to complement quantitative data.
  • Creating quick quotes for building user stories.

How to set up:

  1. Add a Written response task to the Test plan.
  2. Write your question. We recommend asking questions that can be answered in a sentence or two.

Example questions:

  • What three words best describe this site?
  • What questions do you have about this service?
  • What is this site for? What can you do here?
  • What do you think is missing from this page, if anything?

Learn more about how to use written responses in our Knowledge Base.



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