Metric questions

Metric questions are a set of questions, available in the test plan builder, that provide quantitative data you can directly export after a test session is completed.

 

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Benefits of metrics questions

Find metric questions, like multiple choice questions, rating scale questions, and written response questions, in your test plan builder. Some benefits of using metrics questions include:

 

Saving time

  • Settle a debate over which version of a webpage is more appealing with multiple choice questions.
  • Discover if a menu or list is easier for finding information with a rating scale question.

Improving the quality of your feedback

  • Survey-style questions give participants a chance to explain why they are providing negative or positive feedback. 
  • Participant answers can concisely highlight certain problem areas.

Sharing results more easily with others

  • Supplement your qualitative findings with charts and graphs to provide the "big picture" information in an easily digestible way.

 

 

Multiple choice questions

Use when:

  • Organizing responses into categories.
  • Using a predetermined set of responses.
  • Understanding user preference.
  • Gauging user expectations.

How to set up:

  1. Add a Multiple choice task to the Test plan.
  2. Under Select answer type, choose "Allow contributors to select more than one answer" or "Allow contributors to select only one answer."
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Example questions:

  • Do you trust this company?
  • How often do you shop for running shoes?
  • Were you able to find the product you were looking for?
  • Which site do you prefer?

Learn more about how to use multiple choice questions in our Knowledge Base.

 

 

Rating scale questions

Use when

  • Measuring the success of a common task.
  • Comparing your site with a competitor's.
  • Collecting ordered categories (e.g., low, medium, high).

How to set up:

  1. Add a Rating scale question to the Test plan.
  2. Label your endpoints. We recommend having lower numbers as detractors and high numbers as promoters (1 = worst, 5 = best). You may select from a 5, 7, 9, or 11-point scale.

Example questions:

  • How unlikely or likely are you to return to this site again?
  • Rate your agreement with this statement: These search results are helpful.
  • How unsatisfied or satisfied were you with the checkout process?
  • How not useful or useful does this feature seem?

Learn more about how to use rating scale questions in our Knowledge Base.

 

 

Written responses

Use when:

  • Running post-test analysis.
  • Collecting rich qualitative insights to complement quantitative data.
  • Creating quick quotes for building user stories.

How to set up:

  1. Add a Written response task to the Test plan.
  2. Write your question. We recommend asking questions that can be answered in a sentence or two.

Example questions:

  • What three words best describe this site?
  • What questions do you have about this service?
  • What is this site for? What can you do here?
  • What do you think is missing from this page, if anything?

Learn more about how to use written responses in our Knowledge Base.

 

 

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