Learn about using Rating Scale questions in the UserTesting platform. Use Rating Scale questions to gather quantitative insights in your tests. |
This article applies to: UserTesting
On this page:
- About rating scale questions
- Add rating scale questions
- Rating scale question examples
- Write effective rating scale questions
About rating scale questions
- Rating scale questions help you quickly pull insights from your tests and provide data for the creation of charts and graphs, which can help you convey to others how your team’s product is performing.
- When asking contributors to rate an experience or align their feedback with a value, ensure that your rating scale offers the right granularity in response options. This allows contributors to select the option that best matches their opinion, resulting in more statistically accurate feedback.
Add rating scale questions
- When building your test plan, select a Rating scale task under Tasks and Questions.
- You can choose from a 5, 7, 9, or 11-point scale.
- Select from a menu of pre-written endpoints or add your own custom endpoints.
- In the Metrics page, you can just click on the video link to see the associated contributor's name.
Rating scale question examples
- How difficult (1) or easy (5) was it to log in to the app using Facebook? (1=Very difficult, 5=Very easy)
- How unlikely (1) or likely (5) would you be to recommend this game to a friend? (1=Not at all likely, 5=Extremely likely)
- How cluttered (1) or organized (5) do you consider the home page? (1=Cluttered, 5=Organized)
- How untrustworthy (1) or trustworthy (5) do you consider the site? Please explain your answer aloud. (1=Not at all trustworthy, 5=Entirely trustworthy)
- How disinterested (1) or interested (5) are you in purchasing boosters for this game? (1=Not at all interested, 5=Extremely interested)
- Please rate your agreement with the following statement: “I understand who this site is for.” (1=Strongly disagree, 5=Strongly agree)
Write effective rating scale questions
- Clarify the endpoints: Use the dropdown in the question to select pre-written endpoint levels, or create your own.
- Include both ends of the scale in your question: Mention both ends of the spectrum in your question to avoid introducing bias.
- Assign 1 as the “pain” point: Ensure that 1 represents the negative end of the scale, and the highest number represents the positive end.
- Measure one element at a time: Write individual rating scale questions for each task that your contributors perform.
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