Choosing Templates for Your Design and Development Process

This article applies to: UserTesting 

On this page:

• Overview
• Design Thinking Templates
• Agile Process Templates

Overview

Choosing Templates for Your Design and Development Process 

• Templates allow you to quickly collect high-fidelity feedback that aligns with your goals.
• Depending on your team’s process, UserTesting offers a variety of test templates—available in the Template Gallery—to help you gather insights and inform decisions.

Design Thinking Templates

Templates for the Design Thinking Process

Design Thinking is “an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions."

• Empathize Stage:
  • Customer environment and context: Understand the relationship between your customers and the real world.
  • Discover needs and frustrations: Identify opportunities for improvement or understand people’s needs and pain points.
• Design Stage:
  • Buyer persona characteristics: Assess the attributes of your customers that may affect their buying behaviors.
  • Customer journey: Understand how customers engage with your brand or products across multiple touchpoints.
• Ideate Stage:
  • Value proposition validation: Assess whether and how much your target audience values your product or service.
  • Concept validation: Learn how customers respond to a new concept or idea.
• Prototype Stage:
  • Prototype evaluation: Observe people's experiences and interactions with a prototype.
  • Information architecture: Use templates for card sorting, prioritizing features, mobile app and website navigation, and tree testing to understand how users navigate a new experience.
• Test Stage:
  • Mobile/website evaluation: Assess critical characteristics of your app or website, such as its appearance and usability.
  • System Usability Scale (SUS+): This scale measures how easy or difficult it is to use a product or design.

Agile Process Templates

Templates for Agile Processes

"Agile" processes focus on understanding the current environment, identifying uncertainties, and adapting as you go along.

• Plan Stage:
  • Product adoption: Gain insights into what keeps your most loyal customers engaged with your products.
  • Market expansion: competitive evaluation: Collect customer perceptions of a competitor in a new target market.
  • Feature prioritization: Understand which features are essential to users and why.
  • Discover needs and frustrations: Identify opportunities for improvement or understand customer pain points.
• Design Stage:
  • Messaging comprehension: Gather reactions to messaging and its positioning.
  • Concept validation: Learn how customers respond to a new concept or idea.
  • Visual design evaluation: Gather insights about creatives, designs, videos, or other visual elements.
• Develop Stage:
  • Prototype evaluation: Observe people using a preproduction product or service.
  • Website navigation: Understand how users navigate websites to find key information.
• Test Stage:
  • System Usability Scale (SUS+): Measure the ease of use of a product or design.
  • Value proposition validation: Evaluate how your target audience perceives the value of your offer.
• Deploy Stage:
  • Mobile/website evaluation: Assess critical characteristics such as appearance, trust, and usability of your app or website.
• Feedback Stage:
  • Website/mobile app comparison: Compare two websites or mobile app experiences.

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