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Use these steps to interpret the QXscore of your study. To add QXscore to a study, refer to Add QXscore to your study (Owner, Admins, and Researchers only). |
This article applies to: UserZoom
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On this page:
Find and understand QXscore results
- QXscore results are found on the Results tab in our study and are color-coded for easier understanding.
- Behavioral and Attitudinal score are displayed in both a:
- Color-coded chart (Chart view)
- Matrix table (Data view)
- The Final QXscore appears below the results chart with a color code and score.
- Top-2 Box
- The top-2 box refers to the percentage of participants who answered 4 or 5 (9 or 10 for NPS®), agree or strongly agree, to the set of attitudinal questions.
- These percentages are used to calculate the overall attitudinal score of the X Score.
- To learn how to explain these results, refer to the QXscore FAQs below.
View results for the whole study
- Go to the Results section of your study.
- Select Results under QXscore in the left menu.
- Review the full results.
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Chart view is the default and displays:
- Behavioral scores
- Attitudinal scores
- Attitudinal detail (Top-2 Box) - This refers to the sum of percentages that answered 4 or 5 to the set of attitudinal questions.
- Final score
- To view as a data table, click Data
at the top right of the report. Data results can be broken down by:
- SUPR-Q® answers
- NPS® answers
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Chart view is the default and displays:
View results for individual tasks
- Above the results, click the Scope drop-down. All tasks is the default.
- Uncheck the boxes next to the tasks you'd like to remove from the results. When tasks are removed, all QXscore data is recalculated in real-time.
I created my QXscore. What now?
Share your results with stakeholders!
- Start by looking at the QXscore to help better understand the overall performance of your product and identify the strengths and weaknesses:
- Is your QXscore at the level you expect or is it an area of concern? If you've been tracking the score over time, check if it improved or worsened.
- Can users complete all tasks successfully or are some more difficult and have lower success rates than expected? Drill into the behavioral data to find the friction points.
- Where are the gaps in the attitudinal data, and are there areas for improvement in any of the areas?
- After evaluating your data and identifying the key outcomes, start planning your communication to stakeholders and discussions on how the data can inform business decisions.
What should I do next?
- Integrate the QXscore as a standard metric alongside core KPI metrics to help the business focus on tracking user experience.
- Talk about, publish, and reference the score in meetings and communications to reinforce the importance for the team. This helps the score become part of everyday business language.
- Plan to repeat this study over time for different product areas or against competitors to:
- Track progress against the changes you have implemented
- Share updates with stakeholders.
- Continue to highlight areas of opportunity to win with users.
QXscore FAQs
What does the Top-2 box refer to?
- The top-2 box refers to the percentage of participants who answered 4 or 5 (9 or 10 for NPS®), agree or strongly agree, to the set of attitudinal questions.
- These percentages are used to calculate the overall attitudinal score of the QXscore.
How do I explain how the QXscore is calculated to stakeholders?
Attitudinal scores explained
- The Attitudinal score explains what participants feel and say regarding:
- Usability (Ease of use)
- Trust
- Appearance
- Loyalty
- A percentage of participants who rated 4 or 5 (9 or 10 for NPS®) is taken for each of the four component metrics (Top 2 box (% of 4s + 5s) for these 8 questions).
Behavioral score explained
- The Behavioral score shows the average participant success rate for each task in one score.
- An average score for each metric is calculated and shows the score % for the Behavioral measures.
- This measure is a great way to understand how effectively participants interacted with your stimulus.
QXscore explained
- QXscore % is calculated using this formula:
(Total Attitudinal score average + Task success average) ÷ 2 - The Behavioral and Attitudinal scores have equal weighting.
How do I add QXscore capability to my account?
Contact your Account Manager:
- In the Study Builder section of any study, click Upgrade QXscore in the left menu.
- A pop-up appears explaining the basics of QXscore. Click Request Upgrade.
- Another pop-up appears where you can confirm the request. Click Request Upgrade again.
- The Request sent successfully! When this window appears, click OK to dismiss it.
- Someone from your UserZoom account team will follow up with you soon!
Can you help me set up a UX Measurement program?
Yes! UserZoom’s professional services team can coach you to run a successful program that gets stakeholder buy-in or run your first QXscore studies for you. Reach out to your Account Manager to find out how.
What is the UZIndex in Results?
- QXscore is measured on a 100 point scale.
- Like most scores (For example, those provided by Forrester or Gartner) there is a need to rationalize or grade it to answer the question, "So what?".
- Grading on a qualitative scale, the UZIndex refers to translating the score to Very Poor, Poor, Average, Good, or Great.
- UZIndex grading comes from data analysis based on a collection of scores from our own benchmark when developing the score.
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