Interpret the QXscore

Use these steps to interpret the QXscore of your study. To add QXscore to a study, refer to Add QXscore to your study (Owner, Admins, and Researchers only).

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On this page:

 


 

Find and understand QXscore results

  • QXscore results are found on the Results tab in our study and are color-coded for easier understanding. 
    qxscore_color_gradient_chart.png
  • Behavioral and Attitudinal score are displayed in both a:
    • Color-coded chart (Chart view)
    • Matrix table (Data view)
  • The Final QXscore appears below the results chart with a color code and score.
  • Top-2 Box
    • The top-2 box refers to the percentage of participants who answered 4 or 5 (9 or 10 for NPS®), agree or strongly agree, to the set of attitudinal questions.
    • These percentages are used to calculate the overall attitudinal score of the X Score.
  • To learn how to explain these results, refer to the QXscore FAQs below.

 

View results for the whole study

  1. Go to the Results section of your study.
  2. Select Results under QXscore in the left menu.
  3. Review the full results. 
    • Chart view is the default and displays:
      • Behavioral scores
      • Attitudinal scores
      • Attitudinal detail (Top-2 Box) - This refers to the sum of percentages that answered 4 or 5 to the set of attitudinal questions.
      • Final score
    • To view as a data table, click Data qxScore_results_data_view.jpg at the top right of the report. Data results can be broken down by:
      • SUPR-Q® answers
      • NPS® answers

 

View results for individual tasks

  1. Above the results, click the Scope drop-down. All tasks is the default.
    qxScore_scope_drop_down.jpg
  2. Uncheck the boxes next to the tasks you'd like to remove from the results. When tasks are removed, all QXscore data is recalculated in real-time.

 

 

I created my QXscore. What now?

Share your results with stakeholders!

  • Start by looking at the QXscore to help better understand the overall performance of your product and identify the strengths and weaknesses:
    • Is your QXscore at the level you expect or is it an area of concern? If you've been tracking the score over time, check if it improved or worsened.
    • Can users complete all tasks successfully or are some more difficult and have lower success rates than expected? Drill into the behavioral data to find the friction points.
  • Where are the gaps in the attitudinal data, and are there areas for improvement in any of the areas?
  • After evaluating your data and identifying the key outcomes, start planning your communication to stakeholders and discussions on how the data can inform business decisions.

 

 

What should I do next?

  • Integrate the QXscore as a standard metric alongside core KPI metrics to help the business focus on tracking user experience.
  • Talk about, publish, and reference the score in meetings and communications to reinforce the importance for the team. This helps the score become part of everyday business language.
  • Plan to repeat this study over time for different product areas or against competitors to:
    • Track progress against the changes you have implemented
    • Share updates with stakeholders.
    • Continue to highlight areas of opportunity to win with users.

 

 

QXscore FAQs

What does the Top-2 box refer to?

  • The top-2 box refers to the percentage of participants who answered 4 or 5 (9 or 10 for NPS®), agree or strongly agree, to the set of attitudinal questions.
  • These percentages are used to calculate the overall attitudinal score of the QXscore.
    top_2_box.jpg

 

How do I explain how the QXscore is calculated to stakeholders?

Attitudinal scores explained

  • The Attitudinal score explains what participants feel and say regarding:
    • Usability (Ease of use)
    • Trust
    • Appearance
    • Loyalty
  • A percentage of participants who rated 4 or 5 (9 or 10 for NPS®) is taken for each of the four component metrics (Top 2 box (% of 4s + 5s) for these 8 questions).

 

Behavioral score explained

  • The Behavioral score shows the average participant success rate for each task in one score.
  • An average score for each metric is calculated and shows the score % for the Behavioral measures.
  • This measure is a great way to understand how effectively participants interacted with your stimulus.

 

QXscore explained

  • QXscore % is calculated using this formula:
    (Total Attitudinal score average + Task success average) ÷ 2
  • The Behavioral and Attitudinal scores have equal weighting.

 

How do I add QXscore capability to my account?

Contact your Account Manager:

  1. In the Study Builder section of any study, click Upgrade QXscore in the left menu.
    upgrade_qxscore.jpg
  2. A pop-up appears explaining the basics of QXscore. Click Request Upgrade.
    qxscore_request_uprade.jpg
  3. Another pop-up appears where you can confirm the request. Click Request Upgrade again.
  4. The Request sent successfully! When this window appears, click OK to dismiss it.
  5. Someone from your UserZoom account team will follow up with you soon!

 

Can you help me set up a UX Measurement program?

Yes! UserZoom’s professional services team can coach you to run a successful program that gets stakeholder buy-in or run your first QXscore studies for you. Reach out to your Account Manager to find out how.

 

What is the UZIndex in Results?

  • QXscore is measured on a 100 point scale.
  • Like most scores (For example, those provided by Forrester or Gartner) there is a need to rationalize or grade it to answer the question, "So what?".
  • Grading on a qualitative scale, the UZIndex refers to translating the score to Very Poor, Poor, Average, Good, or Great.
  • UZIndex grading comes from data analysis based on a collection of scores from our own benchmark when developing the score.

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