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- Are you? [SINGLE RESPONSE]
- Male
- Female
- What is your age? [SINGLE RESPONSE]
- Under 18 [TERMINATE]
- 18 to 24
- 25 to 34
- 35 to 44
- 45 to 54
- 55 to 64
- 65 or older
- Prefer not to say [TERMINATE]
- Which of the following best describes you? [SINGLE RESPONSE]
- Single, never married
- Currently married
- Living with partner but not married
- Separated
- Divorced
- Widowed
- Prefer not to say
- Which of the following best describes your current employment status? [SINGLE RESPONSE]
- Employed full-time
- Employed part-time
- Homemaker
- Student
- Looking for work
- Retired
- Other
- What is your total annual household income? [SINGLE RESPONSE]
- Less than $15,000
- $15,000 - $24,999
- $25,000 - $34,999
- $35,000 - $49,999
- $50,000 - $74,999
- $75,000 - $99,999
- $100,000 - $124,999
- $125,000 - $149,999
- $150,000 - $199,999
- $200,000 or more
- Prefer not to answer
- How often do you make purchases online? [SINGLE RESPONSE]
- Daily
- At least once per week
- Every week or two
- Once or twice a month
- Several times per year
- Hardly ever
- I have never done this [TERMINATE]
- How often do you go online to look up product information, compare prices or “window-shop”? [MULTIPLE RESPONSE EXCEPT LAST ANSWER]
- Daily
- At least once per week
- Every week or two
- Once or twice a month
- Several times per year
- Hardly ever [TERMINATE]
- I have never done this [TERMINATE]
- Which of these websites do you shop regularly? [MULTIPLE RESPONSE]
- Amazon
- Apple
- Barney’s
- Birchbox
- Bloomingdale’s
- Ebay
- Etsy
- Gilt
- H&M
- Home Depot
- Joss & Main
- LL Bean
- Neiman Marcus
- Net-a-Porter
- Nordstrom
- One Kings Lane
- Patagonia
- Pottery Barn
- Saks
- Starbucks
- Target
- Tiffany
- Tommy Hilfiger
- Top Shop
- Victoria’s Secret
- Walmart
- Williams-Sonoma
- Zappos
- Other (Specify):
- None of these
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