Screener Questions Samples

Use these Screener question examples for inspiration when you're creating your own screener. Ready to take your Screener game to the next level? Check out the Writing Effective Screeners live class. 

This article applies to: uz logo tiny.png UserZoom

 

On this page:

 


 

Automotive

  • Are you in the market to buy a car in the next [time period]?
  • To what degree do you research cars online?
  • Which of the following have you done online in the past [time period]?

 

 

B2B

  • How many employees does your company have?
  • When [purchasing/deciding on XYZ] which of the following best describes your role?
  • What is your job title/role?
  • What industry do you work in?
  • Which of the following most closely matches your job level?
  • Which of the following best describes the department or area in which you work?
  • Which system(s) do you currently use in your work? (For example, client vs. competitors)

 

 

eCommerce

  • What state (or region) do you live in?
  • How frequently do you purchase [XYZ type of product] online?
  • When was the last time you shopped for [XYZ type of product]?
  • Which of the following stores or websites have you shopped? (For example, client vs. competitors)
  • How familiar are you with [client] brand?
  • How much have you spent on [XYZ type of product] in the past [time period]? (Typically asked for luxury products)
  • Are you in the market to buy [XYZ type of product] in the next [time period] months?

 

 

Education

  • What is your job title/role in education?
  • Are you a student/teacher/administrator?
  • How many years of experience do you have in your current role?
  • In what type of institution do you teach?
  • What subjects do you teach?
  • Do you use online classroom management tools?

 

 

Financial

  • At which of these banks do you have [XYZ account/financial product]?
  • Which of the following types of accounts do you have?
  • How frequently do you access your bank account online?
  • How would you best describe your role in making financial decisions for your household? (For example, choosing a credit card or bank account)
  • What amount of investible assets do you have?

 

 

Healthcare/Insurance

  • What type of medical conditions do you have?
  • Do you use online tools to track your health?
  • How would you best describe your role in making health care decisions for your household? (For example, choosing a health insurer, doctor, or hospital)
  • What type of health insurance do you currently have? If you have more than one, please select your primary health insurance

 

 

Media

  • Do you typically go online to [XYZ task/action/topic]? (For example, research products, read news, look up recipes, live streaming, etc.)
  • How often do you go online to [XYZ task/action/topic]?
  • What sites do you typically visit to [XYZ task/action/topic]?
  • What is your interest level in [XYZ task/action/topic]?

 

 

Technology/Telecom

  • What type of devices do you own? (Keep the list relevant to your product)
  • How often do you use your devices? (Keep the list relevant to your product)
  • Are you the decision-maker to purchase devices? (Keep the list relevant to your product)
  • What is your job title/role?
  • Are you technical vs. non-technical? (Depending on need)
  • What services do you currently use? (Keep the list relevant to your product)

 

 

Travel

  • When is the last time you booked a trip for yourself online?
  • What sites do you typically visit to book travel?
  • When was the last time you booked travel online?
  • Do you book travel yourself or does someone else book it for you?
  • How much do you travel for leisure vs. business?

 

Related content

information icon.png

knowledge icon.png

Want to learn more? Check out these Knowledge Base articles... 

Interested in growing your skills? Check out our University courses...

Participant recruitment & screener tips

video icon 2.png

team icon.png

Need hands-on training?

Can't find your answer?

Reach out to Support or our Professional Services team.

Please provide any feedback you have on this article. Your feedback will be used to improve the article and should take no more than 5 minutes to complete. Article evaluations will remain completely confidential unless you request a follow-up. 

Was this article helpful?
4 out of 8 found this helpful