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Learn about filters available to analyze Tree Test results. |
This article applies to: UserZoom
✅ Plan Availability: Essentials, Professional, International, and Premium
👥 User roles: Owner, Admins, and Researchers
For more information, see our article on how to find your plan and user role.
On this page:
Clicks
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First click
- Shows where participants started their path.
- It's the first item they clicked on in your tree.
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Unique clicks
- Shows how many participants clicked on an item.
- Multiple clicks made by the same participant are counted as one click.
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Total clicks
- Shows how many times an item was clicked in total.
- Multiple clicks made by the same participant are counted separately.
Effectiveness
- Success
- Non success
- I don't know
- All
Paths
Direct path
- Shows the participants that went directly to an answer
- For example, they didn't navigate backward or sideways through your tree.
Indirect path
Shows participants who navigated backward or sideways in your tree before selecting their answer.
Values
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Values:
- Count
- % (Percentage)
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Hide items with no data
- Allows you to hide nodes that were not selected or clicked.
- This simplifies your analysis in case your tree is very large.
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