Insights Hub: Discovery (beta)

This article applies to: UserTesting 

On this page:
How Insights Discovery works
How to use Insights Discovery
Tips for using Insights Discovery

How Insights Discovery works

1. AI-Powered Analysis: The tool's AI engine analyzes various data sources, including think-out-loud studies and surveys, to provide comprehensive answers. It doesn’t just stop at surface-level observations. The AI discovers trends, themes, and deeper insights across different types of feedback, helping you better understand your customers' behaviors and preferences.
2. Customizable Data Scope: Users can focus the scope of the data that informs the responses. Whether focused on a specific dataset or want a broader analysis from multiple studies, the tool adjusts to your needs, providing flexible and tailored results.
3. Validate with linked citations: Insights Discovery provides evidence-backed answers with links to the specific timestamp of the TOL video and/or survey theme.
4. Natural Language Interaction: Researchers can now ask natural language questions about their UserTesting data, simplifying the process of extracting meaningful insights. For example, you might ask, "What are customers' preferences when it comes to online shopping?" and instantly receive a well-structured answer based on data collected from various sources. No need to sift through raw data—just ask and get actionable answers in seconds.
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How to use Insights Discovery

This AI-powered solution is a game-changer for companies that rely on customer insights to drive their product development, marketing strategies, and overall customer experience improvements. By saving time and reducing the manual labor of data analysis, teams can focus more on strategic decision-making. You'll be able to:

• Get instant answers: on-demand summarization and analysis to answer questions about user feedback, behaviors, and trends.
• Summarize findings to drive decisions: insights and recommendations for improving user experience by analyzing trends and themes.
• Streamline adding insights to reports: copy and paste answers directly into reports to amplify research value.
  
  
  
  

Tips for using Insights Discovery

1. Be specific with your questions

• To get the most accurate answers, ask specific questions about your UserTesting data.
  • Good: “What challenges are users facing with the checkout process?”
  • Less Helpful: “What are the results?”

2. Narrow the scope of your search using Focus

• Focus allows you to refine your query to limit the scope of Insights Discovery to specific datasets and timeframes. By setting analysis parameters, Focus ensures that the system retrieves the most relevant answers for your query.
  • You can focus on results based on the date the theme was generated.
  • You can focus on results based on the specific study name.
• Note that using a query, eg “Search within last two weeks’ studies” will not produce filtered results. 
• Without applying Focus, Insights Discovery will search across all available unmoderated verbal and blank task responses from September 2024 onward and survey themes from August 2024 within the workspace. 

3. Explore follow-up questions

• Insights Discovery allows you to build on your analysis by providing follow-up questions after an initial answer is generated.
  • Example:
    1. Original question: “What are the top challenges users faced during testing?”
    2. Follow-up: “What specific features could be implemented to improve the testing process?”
• Note that Insights Discovery does not store session memory. This means that follow-up questions are treated as entirely new queries and are not contextualized based on previous answers.

4. Reference raw data when needed

• Click on links to UserTesting sessions or reports for further review.

5. Understand the limitations of analysis

• Insights are constrained to TOL data collected after September 2024 and survey themes collected after August 2024.
• Insights Discovery only pulls from UserTesting TOL studies and surveys within the workspace.

Early access to this feature promises to drastically improve the speed and depth of insight discovery, giving companies a competitive edge in understanding their users’ preferences and behaviors.

With this new tool, UserTesting continues to push the boundaries of what’s possible in customer experience research, bringing AI into the fold to make research faster, smarter, and more insightful.