Insights Discovery

UserTesting's new AI-powered Insights Discovery tool is set to revolutionize how researchers access and synthesize data. This tool brings a new level of efficiency to research by enabling users to quickly uncover key insights through natural language interactions powered by AI-driven analysis.

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Insights Discovery is included in Ultimate plans​​ and available as an add-on for Advanced plans.

 


On this page:


 

Video Walkthrough

 


How Insights Discovery works

  1. AI-Powered Analysis: The tool's AI engine analyzes various data sources, including think-out-loud studies and surveys, to provide comprehensive answers. It doesn’t just stop at surface-level observations. The AI discovers trends, themes, and deeper insights across different types of feedback, helping you better understand your customers' behaviors and preferences.
  2. Customizable Data Scope: Viewers and Creators can focus on the scope of the data that informs the responses. Whether focused on a specific dataset or want a broader analysis from multiple studies, the tool adjusts to your needs, providing flexible and tailored results.
  3. Validate with linked citations: Insights Discovery provides evidence-backed answers with links to the specific timestamp of the TOL video and/or survey theme.
  4. Natural Language Interaction: Researchers can now ask natural language questions about their UserTesting data, simplifying the process of extracting meaningful insights. For example, you might ask, "What are customers' preferences when it comes to online shopping?" and instantly receive a well-structured answer based on data collected from various sources. No need to sift through raw data—just ask and get actionable answers in seconds.

 

 

How to use Insights Discovery

  1. Find the Insights Discovery tab in the Navigation panel on the left.



  2. Once there, this screen will appear. Users can then ask questions about past research and receive answers based on transcripts and survey themes within the workspace. Also, based on the test, example questions are provided.

  1. Selecting the "Focus" feature allows you to narrow down results by specific date ranges and tests, enabling more targeted insights for analysis and sharing.

  2. Click the dropdown arrow to reveal the sources supporting the results.




  3. The answers or data retrieved will appear in a separate box.
  1. Two options are available for managing the data: "Copy," which assists in adding this data to your report, and "Delete," which lets you start over if the data doesn't meet your needs.




 

Tips for using Insights Discovery

1. Be specific with your questions

  • To get the most accurate answers, ask specific questions about your UserTesting data.
    • Good: “What challenges are users facing with the checkout process?”
    • Less Helpful: “What are the results?”

2. Narrow the scope of your search using Focus

  • Focus allows you to refine your query to limit the scope of Insights Discovery to specific datasets and timeframes. By setting analysis parameters, Focus ensures that the system retrieves the most relevant answers for your query.
    • You can focus on results based on the date the theme was generated.
    • You can focus on results based on the specific study name.
  • Note that using a query, eg “Search within last two weeks’ studies” will not produce filtered results. 
  • Without applying Focus, Insights Discovery will search across all available unmoderated verbal and blank task responses from September 2024 onward and survey themes from August 2024 within the workspace. 

3. Explore follow-up questions

  • Insights Discovery allows you to build on your analysis by providing follow-up questions after an initial answer is generated.
    • Example:
      1. Original question: “What are the top challenges users faced during testing?”
      2. Follow-up: “What specific features could be implemented to improve the testing process?”
  • Note that Insights Discovery does not store session memory. This means that follow-up questions are treated as entirely new queries and are not contextualized based on previous answers.

4. Reference raw data when needed

  • Click on links to UserTesting sessions or reports for further review.

5. Understand the limitations of analysis

  • Insights are constrained to TOL data collected after September 2024 and survey themes collected after August 2024.
  • Insights Discovery only pulls from UserTesting TOL studies and surveys within the workspace.

 

Availability

  • Insights Discovery is available to all customers who have access to Insights Hub and have opted into using generative AI features.
  • Customers who have opted out of generative AI will not see Insights Discovery as part of their available features.

 

 

 

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