| Learn how to write clear, effective prompts in Insights Hub. Get practical examples and best practices to help you phrase your questions in ways that yield the most useful summaries and insights from your study data. |
This article applies to: UserTesting
On this page:
- What is a prompt in Insights Hub?
- Tips for writing effective prompts
- Refine your prompt
- Example prompts by use case
What is a prompt in Insights Hub?
- A prompt is the question you ask in the Insights Discovery search bar.
- The AI scans your studies, notes, and transcripts to summarize patterns and themes related to your prompt.
- Example: “What are common frustrations in our mobile checkout experience?”
Tips for writing effective prompts
✅ Do
- Be specific about your topic or objective.
- Example: “What do users find confusing about the profile setup process?”
- Include context when possible (e.g., feature name, study type, or timeframe).
- Ask one question at a time for clearer and more accurate results.
- Use action-oriented or analytical verbs: “compare,” “summarize,” “identify,” “explain.”
❌ Avoid
- Broad or vague prompts like “What do users think?”
- Combining multiple ideas in one question.
- Using internal team shorthand or unclear acronyms not present in the study data.
Refine a prompt
- Start broad (“What do users say about onboarding?”)
- Then narrow based on results. (“What specific issues did users mention about setting up notifications during onboarding?”)
- Add context (“What do users say about onboarding on the mobile app?”).
- Rephrase if the AI’s answer feels off-topic or incomplete.
- Use the “sample questions” at the bottom of Insights Discovery as a starting point.
Example prompts by use case
Goal |
Initial prompt |
Follow-up prompts |
Identify themes |
What common issues did participants report during checkout? |
|
Compare experiences |
How do new and returning customers describe their experience with the sign-in process? |
|
Assess usability |
What areas caused the most confusion in the app navigation test? |
|
Gather sentiment |
How did users feel about the new design of the dashboard? |
|
| Summarize findings | Summarize the main insights from our August 2025 usability study. |
|
Related content
|
Want to learn more? Check out these Knowledge Base articles... |
Interested in growing your skills? Check out our University courses... |
|
Need hands-on training?
|
Can't find your answer?
|