Choose your target audience from the UserTesting Network

This article applies to: UserTesting 

The UserTesting Network is available on the following subscriptions:

On this page:

• Filters
• The Other requirements field
• Screeners
• Use Specific contributors

Filters

• Demographic information is collected when each contributor joins the UserTesting Network.
• To apply filters, go to the test launcher and select your audience demographics. 
• Only contributors who meet your selected criteria can view and accept your test.

Basic features

• Available to all customers.
• Demographic categories include age, income, gender, and location. 

Advanced filters

• Available for customers on Advanced, Ultimate, and Ultimate+ plans.
• Available for computer, mobile, or app studies.
• Select from the following advanced demographic fields:

• The Language filter sets the language that contributors will be instructed to speak. The default is English.
• Screeners and tasks must be written in the selected language.
• If you want contributors to read the test in one language but speak in another, add that instruction to the Other requirements field.
• Web browsers field can only be selected when creating a test to be completed on a computer. 

Contributors are required to provide the following information when they sign up, so these fields are always available as filters:

• Birth year
• Country
• Household income
• Web browsers
• Web expertise
• Computer OS

Note: Zip code is required for state-specific tests in the United States.

The Other requirements filter

• Contributors see the Other requirements field before they accept your test.
• Use this field to share any special requirements or information contributors need before accepting your test. For example: "This test requires you to sign in with your Facebook account."

Screeners

• Screeners are multiple-choice questions that contributors must answer correctly before accepting your test.
• Each contributor group you select has its own set of screeners.

Example

Here's how the same research goal can be approached two different ways: using filters alone or filters combined with a screener.

Scenario: You're looking for people in the United States who are 25–35 years old and make online purchases using their smartphones.

Option 1: Filters only
Set the basic demographics

• Age: 25 –35 years old
• Countries: US
• Other requirements: "You must have completed an online purchase using your smartphone in the past six months."

Option 2: Filters and screener
1. Set the basic demographics

• Age: 25–35 years old
• Countries: US

2. Screener question: "When was the last time you bought something using your smartphone (Android or iPhone)?"

• Never. I've never purchased anything using my phone. [Reject]
• About a year ago. I rarely buy things using my phone. [Reject]
• Maybe 6 months ago. I sometimes buy things using my phone. [Accept]
• A few weeks ago. I frequently buy things using my phone. [Accept]

Use Specific contributors

• Use this option to bring back specific contributors for follow-up tests or to test new iterations with the same group.

To use specified contributors:

1. In the platform, go to your Contributor network options and select Specific contributors.
2. Enter the contributor's username. To add multiple contributors, separate their usernames with commas.

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