Choose Your Target Audience from the UserTesting Contributor Network


At a Glance

Get feedback from all your target personas with the UserTesting Contributor Network. You can use demographic filters, screeners, and more to ensure you are getting feedback from the right audiences.


The UserTesting Contributor Network is available on the following subscriptions:

Flex plan Seat-based plan
Essentials Startup
Advanced Professional
Ultimate Premium


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Demographic information is collected when each contributor joins the UserTesting Contributor Network. By selecting these demographic filters in the test launcher, you can control the distribution of your test. Only users who meet your key demographics can view and accept your test.

Basic filters are available to all customers. These demographic categories include age, income, gender, and location. 

Advanced filters are available for customers on the Advanced, Professional, Ultimate, and Premium plans. The fields that can be selected for advanced demographics are Household Income, Employment Status, Industry, Company Size, Job role, Job level, Countries, Web expertise, Operating system, Social networks, Language (defaults to English), Parental status, Test frequency, Web browsers (defaults to Chrome), Exclude contributors from prior studies, and Other requirements. These demographic filters are available for computer, mobile, or app studies.


The Language requirement field is selected to indicate what language the contributors will be instructed to speak. Screeners and tasks will need to be written in the selected language. If you want contributors to read the test in one language, but speak in a different language, insert that request in the Other requirements field. Note that by checking the Language filter, the default language is English.


Web Browsers field can only be selected when creating a test to be completed on a computer. 


Contributors are required to fill out the following demographics when they sign up to take tests with UserTesting:

  • Birth year

  • Country

  • Household income

  • Web browsers

  • Web expertise 

  • Computer OS

Note: Zip code is required for State-specific tests in the United States.

The Other requirements filter

The Other requirements field is displayed to contributors before they accept your test. This field is best used to inform contributors of any special information or requirements regarding your test (e.g., "This test will require you to sign in with your Facebook account.")




Screeners are multiple choice questions that contributors have to answer correctly before they can accept your test. Screeners are attached to each contributor group you select for a test.

Click here for more information on screener questions, or check out this article for helpful tips on writing screeners. 



Let's say you're looking for people living in the United States who are 25–35 years old and who make online purchases using their smartphones.

Approach No. 1: Filters only
Set the basic demographics

  • Age: 25 –35 years old
  • Countries: US
  • Other requirements: "You must have completed an online purchase using your smartphone in the past six months."

Approach No. 2: Filters and screener
Set the basic demographics

  • Age: 25–35 years old
  • Countries: US

Screener Question: "When was the last time you bought something using your smartphone (Android or iPhone)?"

  • Never. I've never purchased anything using my phone. [Reject]
  • About a year ago. I rarely buy things using my phone. [Reject]
  • Maybe 6 months ago. I sometimes buy things using my phone. [Accept]
  • A few weeks ago. I frequently buy things using my phone. [Accept]

Reuse Specific Contributors

We also encourage you to reuse specified contributors if you want to do a follow-up test. This can be extremely helpful when testing out new iterations based on your previous feedback.

First, select Specific contributors under your Contributor network options. Then, enter the test contributor's username (use commas to separate the multiple usernames), and they'll receive an invitation to complete your test. 


Learn More

Need more information? Read these related articles.

Want to learn more about this topic? Check out our University courses.

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