| Use these Screener question examples for inspiration when you're creating your own screener. |
This article applies to: UserZoom
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Automotive
- Are you in the market to buy a car in the next [time period]?
- To what degree do you research cars online?
- Which of the following have you done online in the past [time period]?
B2B
- How many employees does your company have?
- When [purchasing/deciding on XYZ] which of the following best describes your role?
- What is your job title/role?
- What industry do you work in?
- Which of the following most closely matches your job level?
- Which of the following best describes the department or area in which you work?
- Which system(s) do you currently use in your work? (For example, client vs. competitors)
eCommerce
- What state (or region) do you live in?
- How frequently do you purchase [XYZ type of product] online?
- When was the last time you shopped for [XYZ type of product]?
- Which of the following stores or websites have you shopped? (For example, client vs. competitors)
- How familiar are you with [client] brand?
- How much have you spent on [XYZ type of product] in the past [time period]? (Typically asked for luxury products)
- Are you in the market to buy [XYZ type of product] in the next [time period] months?
Education
- What is your job title/role in education?
- Are you a student/teacher/administrator?
- How many years of experience do you have in your current role?
- In what type of institution do you teach?
- What subjects do you teach?
- Do you use online classroom management tools?
Financial
- At which of these banks do you have [XYZ account/financial product]?
- Which of the following types of accounts do you have?
- How frequently do you access your bank account online?
- How would you best describe your role in making financial decisions for your household? (For example, choosing a credit card or bank account)
- What amount of investible assets do you have?
Healthcare/Insurance
- What type of medical conditions do you have?
- Do you use online tools to track your health?
- How would you best describe your role in making health care decisions for your household? (For example, choosing a health insurer, doctor, or hospital)
- What type of health insurance do you currently have? If you have more than one, please select your primary health insurance
Media
- Do you typically go online to [XYZ task/action/topic]? (For example, research products, read news, look up recipes, live streaming, etc.)
- How often do you go online to [XYZ task/action/topic]?
- What sites do you typically visit to [XYZ task/action/topic]?
- What is your interest level in [XYZ task/action/topic]?
Technology/Telecom
- What type of devices do you own? (Keep the list relevant to your product)
- How often do you use your devices? (Keep the list relevant to your product)
- Are you the decision-maker to purchase devices? (Keep the list relevant to your product)
- What is your job title/role?
- Are you technical vs. non-technical? (Depending on need)
- What services do you currently use? (Keep the list relevant to your product)
Travel
- When is the last time you booked a trip for yourself online?
- What sites do you typically visit to book travel?
- When was the last time you booked travel online?
- Do you book travel yourself or does someone else book it for you?
- How much do you travel for leisure vs. business?
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