Analyze Rating Scale questions

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On this page:

• About Rating Scale question results
• Rating scale – One Answer (Horizontal) questions
• Rating scale – Semantic Differential Scale questions
• Rating scale – Net Promoter Score (NPS) questions

About Rating Scale question results

• The Results section of your study contains the data for these Rating Scale question types:
  • Rating scale – One Answer (Horizontal) questions
  • Rating scale – Semantic Differential Scale questions
  • Rating scale – Net Promoter Score (NPS) questions
• Results are available in both charts and tables.

Rating scale – One Answer (Horizontal) questions

Chart

• View the number of participants who selected each rating point. 
• For a clearer visualization, each rating point is shown in a different color.
• Below the chart, find the legend with the correspondence between rating points and colors.

Table

• View the percentages and the number of participants (in parentheses) who selected each rating point.
• There is also a column on the right showing the mean (not available for custom scales).

Rating scale – Semantic Differential Scale questions

Chart

• View the number of participants who selected each rating point. 
• For a clearer visualization, each rating point is shown in a different color.
• Below the chart, you can see the relation between the colors and the rating points.

Table

• View the percentages and the number of participants (in parentheses) who selected each rating point.
• On the far right, find columns that display:
  • The mean for each row.
  • The total number of participants who responded.

Rating scale – Net Promoter Score (NPS) questions

What is Net Promoter Score (NPS)?

• Depending on the rating given, participants fall into one of the following groups:
  • Promoters (9-10): Loyal enthusiasts who will stay with your company and refer others.
  • Passives (7-8): Satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
  • Detractors (0-6): Unhappy customers who have the potential to damage your brand and impede growth through negative word-of-mouth.
• The NPS score is calculated following the formula below: 
  % of Promoters - % of Detractors = Net Promoter Score.
• To show whole numbers, the percentages of Detractors, Passives, and Promoters are rounded to the nearest whole number.

Chart

• View the number of participants who selected each rating point. 
• For a clearer visualization, each rating point is shown in a different color.
• Below the chart, find the legend with the correspondence between rating points and colors.

Table

View the percentages and the number of participants (in parentheses) who selected each rating point.

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