Benefits and use of the QXscore

Learn the benefits and use cases of the QXscore and how to leverage it within your business.

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What are the benefits of measuring QXscore?

  • More traditional metrics, like NPS or abandonment, only tell half of the picture - what is happening but not why it's happening.
  • QXscore gives you one score combining:
    • Behavioral and attitudinal data
    • Task-level insights
  • As a single metric, the QXscore is a simple, clear, and persuasive tool for communicating user research results to stakeholders and the team.
  • The purpose of the QXscore is that it allows you to:
    • Measure how well your site/ app meets user needs
    • Understand how well you compare against competitors
    • Benchmark your experience versus competitors
    • Find the strengths and weaknesses of your site.
    • Baseline and track changes to UX over time
  • Take results to stakeholders and show that the QXscore score was, for example, 72 out of 100, which makes it easy for even the least UX savvy stakeholders to understand the state of their product.
  • Quickly and easily get your point across to stakeholders to help get future buy-in for benchmarking, "We had a QXscore of 72 and now it’s an 84 after our latest iteration."
  • Help the team and company at large understand where to focus and what to prioritize without just using gut feelings,  and ensure the voice of the customer is used to drive business decisions.



Reasons to share QXscore with stakeholders

  • As your tasks were focused on business-critical or revenue-generating KPI’s (For example, conversion or purchase) you can show how critical the QXscore is in linking user experience to business performance.
  • Use the Score to communicate the overall assessment of your product and share this with stakeholders to help set future targets. Where are you now, and where do you want to be in the future?
  • This can help the business to:
    • Identify UX investment needs
    • Plan for the right resource prioritization to deliver the UX goals
    • Prioritize areas to focus on and strengthen within the product innovation plans

Now share your results with stakeholders!


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