Choose the right study type

Use these top design questions to help find the right study type.

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Top 3 questions for when you are iterating on designs

Can users find an item on the screen?

Click Test


What usability issues are there with my prototype?

Basic Usability Test


 What's most important to customers?




Top 3 questions for making user-focused decisions at any product stage

Which design version should we back (pre-live AB Testing)?

Advanced UX Research


How can we optimize menus?

Tree Test


What customer pain points should we solve (in-depth interviews)?




Top 3 advanced questions for measuring UX

How do our experiences score versus competitors (Benchmark)?

Advanced UX Research


How do we measure UX from a behavioral and attitudinal perspective (using QXscore)?

What is QXscore?


Have we improved UX with this latest version?

Advanced UX Research




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