Why UserZoom?

Learn who UserZoom is, how we can help you in your role, and where to start.


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Why UserZoom?

  • UserZoom helps you run UX research with real people to:
    • Quickly test and validate designs within Sprints
    • Make user-focused design decisions
    • Measure the impact of UX
  • Proper UX research leads to digital experiences that customers love and improve your business KPIs (for example, conversions, revenue, retention).
  • The platform allows you to:
    • Build studies
    • Analyze data
    • Share your research
    • Access a vast panel of real end users or invite your own.
  • Take the Jumpstart with UserZoom course in UserTesting University to learn more about the platform and how to get started.



Designers: What's in it for me?

Designers use UserZoom to reduce the (annoying and time-consuming) design debate that happens when designs are “reviewed”.

  • Whether you’re working on a live site, prototype, or image, it's quick and easy to get feedback from real end users to counter internal opinions within Sprints.
  • The most popular tests designers start with are:
    • Video-based studies: Participants use a prototype and say what they think
    • Click tests:  Get feedback on a static image and generate a heatmap
  • Take the Jumpstart with UserZoom course in UserTesting University to learn how to start testing.

Real-life example for Designers

Learn how Kroger tests during the design and discovery stages.




Researchers: What's in it for me?

Researchers use UserZoom to overcome challenges that hinder the growth of UX Research in their organization. Common challenges include:

  • Keeping up with the demand for fast testing (typically from Product Teams)
  • Ensuring research is impactful and drives design decisions
  • Proving the value of UX Research to the C-Suite by measuring using QXscore

Get the data you need

Real-life example for Researchers

Learn how Adobe uses QXscore to measure effectiveness.




Product Owners: What's in it for me?

The most successful products intuitively solve real customer problems. Achieving this means deeply understanding end users.

  • Product Owners, and the teams who work with them, use UserZoom to answer three questions throughout the Product Development Lifecycle (PDLC):
    • What problems do customers face?
    • What is the best way to solve those problems?
    • How do we compare to competitors?
  • Using UserZoom during all PDLC stages allows you to:
    • Answer these questions quickly with statistical robustness
    • Make confident product design decisions
    • Save time and money
    • Hit your product KPIs
    • Ensuring you are building the right thing
  • Even if you're not running studies yourself, a good place to start is with the Jumpstart with UserZoom course in UserTesting University.

Real-life example for Product Owners

Learn how H&M improved its checkout experience and conversion rates.




Everyone else: What's in it for me?

There is a multitude of ways you can use UserZoom to improve your decision making by basing it on user insight rather than gut instinct.

  • Some of the thousands of use cases include:
    • Testing copy to make sure it's clear and compelling
    • Deciding between design variants
    • Getting early feedback on product concepts
    • Benchmarking versus competitors
    • Finding usability problems
    • AB Testing different images for Amazon listings
    • Get creative, the list goes on...
  • Whatever your role, a great place to start is with the Jumpstart with UserZoom course in UserTesting University, especially if you're new to UX or remote research.



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