Why UserZoom?

April 18, 2024 15:13

Learn who UserZoom is, how we can help you in your role, and where to start.

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UserZoom helps you run UX research with real people to:
- Quickly test and validate designs within Sprints
- Make user-focused design decisions
- Measure the impact of UX
Proper UX research leads to digital experiences that customers love and improve your business KPIs (for example, conversions, revenue, retention).
The platform allows you to:
- Build studies
- Analyze data
- Share your research
- Access a vast panel of real end users or invite your own.
Take the Jumpstart with UserZoom course in UserTesting University to learn more about the platform and how to get started.

Designers: What's in it for me?

Designers use UserZoom to reduce the (annoying and time-consuming) design debate that happens when designs are “reviewed”.

Whether you’re working on a live site, prototype, or image, it's quick and easy to get feedback from real end users to counter internal opinions within Sprints.
The most popular tests designers start with are:
- Video-based studies: Participants use a prototype and say what they think
- Click tests: Get feedback on a static image and generate a heatmap
Take the Jumpstart with UserZoom course in UserTesting University to learn how to start testing.

Real-life example for Designers

Learn how Kroger tests during the design and discovery stages.

Researchers use UserZoom to overcome challenges that hinder the growth of UX Research in their organization. Common challenges include:

Get the data you need

You can quickly run Qualitative and Quantitative studies that answer thousands of research questions.
Before you jump into the platform, learn about the different methods in the Build and Analyze Your Studies courses in UserTesting University.
If you’re new to remote testing, or even if you have years of experience, the Jumpstart with UserZoom course in UserTesting University is also a great place to start.

Real-life example for Researchers

Learn how Adobe uses QXscore to measure effectiveness.

The most successful products intuitively solve real customer problems. Achieving this means deeply understanding end users.

Product Owners, and the teams who work with them, use UserZoom to answer three questions throughout the Product Development Lifecycle (PDLC):
- What problems do customers face?
- What is the best way to solve those problems?
- How do we compare to competitors?
Using UserZoom during all PDLC stages allows you to:
- Answer these questions quickly with statistical robustness
- Make confident product design decisions
- Save time and money
- Hit your product KPIs
- Ensuring you are building the right thing
Even if you're not running studies yourself, a good place to start is with the Jumpstart with UserZoom course in UserTesting University.

Real-life example for Product Owners

Learn how H&M improved its checkout experience and conversion rates.

There is a multitude of ways you can use UserZoom to improve your decision making by basing it on user insight rather than gut instinct.

Some of the thousands of use cases include:
- Testing copy to make sure it's clear and compelling
- Deciding between design variants
- Getting early feedback on product concepts
- Benchmarking versus competitors
- Finding usability problems
- AB Testing different images for Amazon listings
- Get creative, the list goes on...
Whatever your role, a great place to start is with the Jumpstart with UserZoom course in UserTesting University, especially if you're new to UX or remote research.


Want to learn more? Check out these Knowledge Base articles... Six things to know for new UserZoom users UserZoom help and learning resources	Interested in growing your skills? Check out our University courses... Jumpstart On-demand for UserZoom What's most important to customers?

Need hands-on training? Find a live, virtual class that fits your needs. Enroll in one of our UserZoom certification programs.	Can't find your answer? Reach out to Support or our Professional Services team.