Campaign Effectiveness Solution templates

This article applies to: UserTesting 

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Campaign: Ad series feedback (not video/audio)

• Campaign: Ad series feedback (not video/audio) is a Quick Answer template designed to help you get fast feedback on an ad campaign for print, online, outdoor, etc. 
• The test will display your ad series and ask participants what they like and dislike, as well as what they would change.
• Before you use this template, do the following:
  • Create a blank, shareable document, like Google Docs.
  • Paste the ad.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Ad series feedback (not video/audio). The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a pretend situation where the participant might see the ad. It should start with an “-ing” verb and be a simple task. For example: "shopping for a car” or “considering your vote in the next election.”
4. Describe the setting in which the ad would appear. It should start with a preposition, like in, on, between, etc., followed by a specific location or place. For example: "on a web page" or "on a billboard."
5. Copy the link that has your ad and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page is set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete the ads.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Advertisement feedback (not video/audio)

• Campaign: Advertisement (not video/audio) is a Quick Answer template designed to help you get fast feedback on a single ad for print, online, outdoor, etc.
• The test will display your ad treatment and ask participants what they like and dislike, as well as rate how appealing it is.
• Before you use this template, do the following:
  • Create a blank, shareable document, like Google Docs.
  • Paste the ad.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Advertisement feedback (not video/audio). The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a pretend situation where the participant might see the ad. It should start with an “-ing” verb and be a simple task. For example: "shopping for a car” or “considering your vote in the next election.”
4. Describe the setting in which the ad would appear. It should start with a preposition, like in, on, between, etc., followed by a specific location or place. For example: "on a web page" or "on a billboard."
5. Copy the link that has your ad and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page is set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete the ad.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Audio feedback 

• Campaign: Audio feedback is a Quick Answer template designed to help you get fast feedback on an audio file.
• The test will play your audio file and ask participants questions about it, including what they like and dislike, and what they would change. They'll also rate its appropriateness for the task.
• Before you use this template, do the following:
  • Make sure your audio file is under five minutes in length.
  • Host the audio file online at a web address.
  • Be sure the web page privacy settings are set so anyone online can access it.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Audio feedback. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a pretend situation where the participant encounter this audio. It should start with an “-ing” verb and be a simple task. For example: "shopping for groceries” or “considering a vacation.”
4. Describe the type of audio you're testing. For example, "commercial" or "PA announcement." 
5. Describe the setting in which the participant would encounter the recording. It should start with a preposition, like in, on, between, etc., followed by a specific location or place. For example: "during a podcast" or "on the radio."
6. Copy the web address where the audio file can be played, and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page can be accessed by anyone on the internet and without a password.
7. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
8. Click Next to be taken to the test page.
9. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
10. Click Edit to make further changes to your template additions.
    ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
11. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Brand perception self-interview

• Campaign: Brand perception self-interview is a Quick Answer template designed to gather brand impressions and associations from people familiar with a brand. The brand could be a company brand, a product brand, or a competitor's.
• The test is for existing brands. To test a new brand name, use the naming feedback template.
• Before you use this template, you'll need:
  • The proposed name
  • A very short written description of the product or service it'll be applied to

⚠️ Note: To use this template, you need to insert a screener question to make sure that your participants are familiar with the brand they'll be discussing. We'll cover the instructions in this section.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Brand perception self-interview. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe an activity or type of product that people would usually think of when they hear the brand's name. For example, "jewelry" or "job searches." 
4. Enter the name of the brand you're studying. For example, "Indeed" or "The Mayo Clinic."
5. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). You will have screeners to edit in the next section.
6. Click Next to be taken to the test page.

To insert a screener question, follow these steps:

1. On the test page, click the Select audience button.
   
2. A modal will appear showing a list of audiences in alphabetical order. Scroll down until you find Campaign: Perception of an existing brand. Select it, then click Add.
   
3. For device type, leave the setting at Computer, then click Confirm.
4. Next, you will add the name of the brand you are testing. Click the ellipsis to the right of the audience, then select Edit.
   
5. Scroll down to Screeners, then click the screener question to edit.
   
6. Find the answer option that says "<insert brand name>." Replace the line of text with the name of the brand you want people to discuss.
   
7. Click the blue Done button at the bottom to save and return to the test page. Do not edit anything else.

To launch the test, follow these steps:

1. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
2. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
3. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two ads (not video or audio)

• Campaign: Compare two ads (not video or audio) is a Quick Answer template designed to help you get fast feedback on two ads for print, online, outdoor, etc.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, do the following:
  • Make sure your ads are displayed on two separate web addresses. They can be screenshots or drafts hosted on a system like Google Docs or Figma.
  • Be sure the web page privacy settings are set so anyone can access it without a password.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two ads (not video or audio). The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the ads. Begin with an "-ing" verb, like "shopping for a car" or "considering your vote in the next election."
4. Describe where the participant would see the ads. Begin with a preposition, like "on a web page" or "in a magazine."
5. Copy the web addresses where both ads can be seen.
   ⚠️ Note: Make sure the pages are set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete the ads.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two audio files

• Campaign: Compare two audio files is a Quick Answer template designed to help you get fast feedback on two audio files.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, do the following:
  • Make sure your audio files are less than two minutes in length each.
  • Host the audio files at two separate web addresses where people can play them.
  • The audio files should be accessible to anyone without a password.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two audio files. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they hear the recording. Begin with an "-ing" verb, like "shopping for groceries" or "considering a vacation."
4. Describe where the participant would hear the recording. Begin with a preposition, like "during a podcast" or "on the radio."
5. Copy the web addresses where both audio files can be played.
   ⚠️ Note: Make sure the page can be accessed by anyone on the internet and without a password.
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two emails

• Campaign: Compare two emails is a Quick Answer template designed to help you get fast feedback on two emails.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, do the following:
  • Create two separate blank, shareable documents, like Google Docs.
  • Paste the emails in each one.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two emails The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the email. Begin with an "-ing" verb, like "shopping for a new car" or "searching for a job."
4. Copy the links that have your emails and paste them in the space provided in the template.
   ⚠️ Note: Make sure the pages are set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete the email.
   
5. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
6. Click Next to be taken to the test page.
7. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
8. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
9. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two images

• Campaign: Compare two images is a Quick Answer template designed to help you get fast feedback on two images.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, do the following:
  • Create two separate blank, shareable documents, like Google Docs.
  • Paste the images in each one.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two images The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the image. Begin with an "-ing" verb, like "shopping for a new car" or "applying for a job."
4. Describe the setting in which the image would appear. Begin with a preposition, like "on the cover of a catalog" or "in a website."
5. Copy the links that have your images and paste them in the space provided in the template.
   ⚠️ Note: Make sure the pages are set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete the image.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two logos

• Campaign: Compare two images is a Quick Answer template designed to help you get fast feedback on two logos.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, do the following:
  • Create two separate blank, shareable documents, like Google Docs.
  • Paste the logos in each one.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two logos The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the logo. Begin with an "-ing" verb, like "shopping for a new car" or "applying for a job."
4. Describe what the logo is used for. For example, "fast food restaurant" or "employee training service."
5. Copy the links that have your logos and paste them in the space provided in the template.
   ⚠️ Note: Make sure the pages are set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete the logo.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two messages or documents

• Campaign: Compare two messages or documents is a Quick Answer template designed to help you get fast feedback on two marketing messages. The messages can be as short as a sentence or as long as a page.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, do the following:
  • Create two separate blank, shareable documents, like Google Docs.
  • Paste the copy in each one.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two messages or documents. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the message. Begin with an "-ing" verb, like "shopping for a new car" or "applying for a job."
4. Describe where the participant would see the message. Begin with a preposition, like "on a web page" or "in a magazine."
5. Copy the links that have your message and paste them in the space provided in the template.
   ⚠️ Note: Make sure the pages are set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete the text.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two names

• Campaign: Compare two names is a Quick Answer template designed to help you get fast feedback on two potential names for a product or service.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, you'll need:
  • The proposed names
  • A short written description of the product or service they would be applied to

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two names. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they encounter the name. Begin with an "-ing" verb or noun, like "shopping for a new dishwasher" or "a first-time homeowner."
4. Describe the thing you're naming, including anything that makes it distinctive. Write it as a short sentence fragment. For example, "a premium dishwasher that's ultra quiet" or "a service that paints your home every year."
5. Include the two proposed names for the product or service.
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two social posts

• Campaign: Compare two social posts is a Quick Answer template designed to help you get fast feedback on two social media posts.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, do the following:
  • Create two separate blank, shareable documents, like Google Docs.
  • Paste the social media copy in each one.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two social posts. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the post. Begin with an "-ing" verb, like "searching for advice on a problem" or "relaxing at home."
4. Describe where the participant would see the message. Begin with a preposition, like "on Instagram" or "when reading your social feed."
5. Copy the links that have your social media posts and paste them in the space provided in the template.
   ⚠️ Note: Make sure the pages are set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete the text.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two taglines

• Campaign: Compare two taglines is a Quick Answer template designed to help you get fast feedback on two potential taglines for a product or brand.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, you'll need:
  • The proposed taglines
  • A one-sentence written description of the brand or product category they will be applied

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two taglines. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the tagline. Begin with an "-ing" verb, like "shopping for a new computer" or "deciding where to eat lunch."
4. Describe what the tagline will be associated with. This should be a descriptive noun, like "a brand of eco-friendly hiking boots" or "McDonald's restaurants."
5. Insert the two taglines in the spaces provided.
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two videos

• Campaign: Compare two videos is a Quick Answer template designed to help you get fast feedback on two videos.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, do the following:
  • Make sure your video files are up to about two minutes in length each.
  • Host the video files at two separate web addresses where people can play them.
  • The video files should be accessible to anyone without a password.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two videos. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the video. Begin with an "-ing" verb, like "shopping for a car" or "considering your vote in the next election."
4. Describe where the participant would see the video. Begin with a preposition, like "on a web page" or "on TikTok."
5. Copy the web addresses where both video files can be played and paste them in the field provided.
   ⚠️ Note: Make sure the page can be accessed by anyone on the internet and without a password.
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Compare two web prototypes

• Campaign: Compare two web prototypes is a Quick Answer template designed to help you get fast feedback on two prototype web pages.
• The test will ask participants what they like and dislike, what they would change, and which one they prefer.
• Before you use this template, do the following:
  • Create two separate shareable documents, like Google Docs or Figma.
  • Paste screenshots in the Google Doc or host the prototype in Figma.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Compare two web prototypes. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the page. Begin with an "-ing" verb or descriptive noun, like "shopping for a car" or "a brand marketer in a large company."
4. Copy the Google Docs or Figma links that have your prototypes and paste them in the space provided in the template.
   ⚠️ Note: Make sure the pages are set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change anything.
   
5. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
6. Click Next to be taken to the test page.
7. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
8. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
9. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Customer needs - activity

• Campaign: Customer needs - activity is a Quick Answer template designed to help you understand customer needs and attitudes in regards to an activity.

⚠️ Note: To use this template, you need to insert a screener question to make sure that your participants are familiar with the brand they'll be discussing. We'll cover the instructions in this section.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Customer needs - activity. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe an activity you want people to discuss. Start your phrase with an "-ing" verb, like "grocery shopping" or "paying income tax."
4. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). You will have screeners to edit in the next section.
5. Click Next to be taken to the test page.

To insert a screener question, follow these steps:

1. On the test page, click the Select audience button.
   
2. A modal will appear showing a list of audiences in alphabetical order. Scroll down until you find Campaign: Customer needs discovery - activity. Select it, then click Add.
   
3. For device type, leave the setting at Computer, then click Confirm.
4. Next, you will add the name of the brand you are testing. Click the ellipsis to the right of the audience, then select Edit.
   
5. Scroll down to Screeners, then click the screener question to edit.
   
6. Find the answer option that says "<insert activity>." Replace the line of text with the activity you want people to discuss (including the <> characters). Use one ore a few words, capitalize the first word, and describe the activity in the past tense. For example, "Traveled overseas."
   
7. Click the blue Done button at the bottom to save and return to the test page. Do not edit anything else.

To launch the test, follow these steps:

1. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
2. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
3. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Customer needs - product or service

• Campaign: Customer needs - product or service is a Quick Answer template designed to help you understand customer needs and attitudes in regards to a product or service

⚠️ Note: To use this template, you need to insert a screener question to make sure that your participants are familiar with the brand they'll be discussing. We'll cover the instructions in this section.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Customer needs - product or service. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe the type of products or services you want people to discuss. Make suer your answer is plural, like "dentists" or "airlines."
4. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). You will have screeners to edit in the next section.
5. Click Next to be taken to the test page.

To insert a screener question, follow these steps:

1. On the test page, click the Select audience button.
   
2. A modal will appear showing a list of audiences in alphabetical order. Scroll down until you find Campaign: Customer needs discovery - product. Select it, then click Add.
   
3. For device type, leave the setting at Computer, then click Confirm.
4. Next, you will add the name of the brand you are testing. Click the ellipsis to the right of the audience, then select Edit.
   
5. Scroll down to Screeners, then click the screener question to edit.
   
6. Find the answer option that says "<insert product or service category>." Replace the line of text with the product or service category you want people to discuss (including the <> characters). Use one ore a few words and capitalize the first word. For example, "Retirement planning service"
   
7. Click the blue Done button at the bottom to save and return to the test page. Do not edit anything else.

To launch the test, follow these steps:

1. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
2. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
3. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Email feedback

• Campaign: Email feedback is a Quick Answer template designed to help you get fast feedback on an email message you’re planning to use in your marketing campaign.
• The test will display the message to the participant and ask them a series of questions, including what they like and dislike about it. They'll also be asked what they would change. Additionally, they will rate its overall appeal.
• Before you use this template, do the following:
  • Create a blank, shareable document, like Google Docs.
  • Paste the email copy.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Email feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant might be doing when they see your email message. Start with an "-ing" verb. For example, "working on a marketing project" or "searching for a job."
4. Copy the link that has your email message and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page is set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete anything.
   
5. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
6. Click Next to be taken to the test page.
7. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
8. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
9. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Image feedback

• Campaign: Image feedback is a Quick Answer template designed to help you get fast feedback on an image you’re planning to use in your marketing campaign.
• If you’re trying to choose between two images, use the template “Campaign: Compare two images."
• The test will display an image to the participant and ask them a series of questions, including what they like and dislike about it. They'll also be asked what they would change. Additionally, they will rate its appropriateness for the task.
• Before you use this template, do the following:
  • Create a blank, shareable document, like Google Docs.
  • Paste the image.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Image feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a pretend situation where the participant might see the image. It should start with an “-ing” verb and be a simple task. For example: "planning a vacation” or “applying for a job.”
4. Describe the setting in which the image would appear. It should start with a preposition, like in, on, between, etc., followed by a specific location or place. For example: "on the cover of a printed catalog from a travel company."
5. Copy the Google Docs link that has your image and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page is set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete the image.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Logo feedback

• Campaign: Logo feedback is a Quick Answer template designed to help you get fast feedback on a logo.
• The test will display an logo to the participant and ask them a series of questions, including what they like and dislike about it. They'll also be asked what they would change. Additionally, they will rate its appropriateness for the product or service.
• Before you use this template, do the following:
  • Create a blank, shareable document, like Google Docs.
  • Paste the logo.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Logo feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task the participant is doing, or a situation they might be in, when they see the logo. Write it as a sentence fragment, for example: "looking for a place to eat lunch” or “a customer trainer at a business software company.”
4. Describe what the logo will be used for. For example, "fast food restaurant" or "employee training service."
5. Copy the link that has your logo and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page is set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete anything.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Message feedback

• Campaign: Message feedback is a Quick Answer template designed to help you get fast feedback on a marketing message. The message can be as short as a sentence or as long as a page.
• The test will display the message to the participant and ask them a series of questions, including what they like and dislike about it. They'll also be asked what they would change. Additionally, they will rate its appropriateness for the product or service.
• Before you use this template, do the following:
  • Create a blank, shareable document, like Google Docs.
  • Paste the message.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Message feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task the participant is doing, or a situation they might be in, when they see the message. Write it as a sentence fragment, for example: "looking for a place to eat lunch” or “a customer trainer at a business software company.”
4. Describe the context in which the message would appear. Begin with a preposition, like, "on a web page" or "in a magazine."
5. Copy the link that has your logo and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page is set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete anything.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Naming feedback

• Campaign: Naming feedback is a Quick Answer template designed to help you get fast feedback on a proposed name for a product or service. 
• The test will display the name to the participant and ask them a series of questions, including what they like and dislike about it. They'll also be asked what they would change. Additionally, they will rate its appropriateness for the product or service.
• Before you use this template, make sure you have:
  • The proposed name
  • A very short written description of the product or service it'll be applied to

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Message feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task the participant is doing, or a situation they might be in, when they see the name. Write it as a sentence fragment, for example: "a first-time homeowner" or "shopping for a new dishwasher."
4. Describe the thing you're naming, including anything that makes it distinctive. This should be a sentence fragment, like "a premium dishwasher that's ultra quiet" or "a service that paints your home every year."
5. Insert the proposed name of the product or service.
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Proprietary AI bot feedback

• Campaign: Proprietary AI bot feedback is a Quick Answer template designed to help you understand how people react to and feel about your AI bot experience.
• You will need:
  • Your AI chatbot at an accessible web address that's open to anyone.

⚠️ Note: To use this template, you need to insert a saved audience we created for this template. We'll cover the instructions in this section.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Proprietary AI bot. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe the situation the participant should imagine they're in when they encounter the AI bot. Write this as a sentence fragment, like "are looking for a new dishwasher" or "want to invest in cryptocurrency."
4. Describe the task the participant is performing when using the AI bot. Begin with a present tense verb, like "shop for a dishwasher" or "learn how cryptocurrency works."
5. Insert the web address where your AI bot can be accessed.
   ⚠️ Note: Make sure bot can be accessed by anyone without a password.
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). You will have screeners to edit in the next section.
7. Click Next to be taken to the test page.

To add your audience, follow these steps:

1. On the test page, click the Select audience button.
   
2. A modal will appear showing a list of audiences in alphabetical order. Scroll down until you find Campaign: AI bot interaction. Select it, then click Add.
   
3. For device type, leave the setting at Computer, then click Confirm. You're now ready to launch your test!

To launch the test, follow these steps:

1. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
2. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
3. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Social post feedback

• Campaign: Social post feedback is a Quick Answer template designed to help you get fast feedback on a social media post. 
• The test will display the post to the participant and ask them a series of questions, including what they like and dislike about it. They'll also be asked what they would change. Additionally, they will rate its appropriateness for the product or service.
• Before you use this template, do the following:
  • Create a blank, shareable document, like Google Docs.
  • Paste the social post.
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Social post feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task the participant is doing, or a situation they might be in, when they see the social post. Write it as a sentence fragment, for example: "searching for advice on a problem" or "relaxing at home."
4. Describe the context in which the post would appear. Begin with a preposition, like, "on LinkedIn" or "when reading your social feed."
5. Copy the link that has your social post and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page is set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete anything.
   
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Tagline / slogan feedback

• Campaign: Tagline / slogan feedback is a Quick Answer template designed to help you get fast feedback on a proposed tagline, slogan, or catchphrase for a brand or product category.
• The test will display the name to the participant and ask them a series of questions, including what they like and dislike about it. They'll also be asked what they would change. Additionally, they will rate its appeal and appropriateness.
• Before you use this template, make sure you have:
  • The proposed tagline
  • A very short written description of the brand or product category it'll be applied to

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Tagline / slogan feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task the participant is doing, or a situation they might be in, when they see the tagline. Write it as a sentence fragment, for example: "shopping for a new computer" or "deciding where to eat lunch."
4. Describe what the tagline will be associated with. Write it as a short sentence fragment, like "a brand of eco-friendly hiking boots" or "McDonald's restaurants."
5. Insert the proposed tagline, slogan, or catchphrase.
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Value proposition feedback

• Campaign: Value proposition feedback is a Quick Answer template designed to help you get fast feedback on a one-page value proposition describing a product or service.
• The value prop should state: who it's for, problems you solve, and how you solve them. Don't mention your brand name.
• Keep the value prop to one page max.
• The test will display the written proposition to the participant and ask them to consider if the problem is compelling, if the audience for it is correct, if the advantages are believable, and if it resonates with customers.
• Before you use this template, do the following:
  • Create a blank, shareable document, like Google Docs.
  • Paste the value prop. 
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Value proposition feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task the participant is doing, or a situation they might be in, when they see the value prop. Write it as a sentence fragment, for example: "shopping for a car" or "about to vote."
4. Copy the link that has your value prop and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page is set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete anything.
   
5. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
6. Click Next to be taken to the test page.
7. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
8. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
9. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Video feedback

• Campaign: Video feedback is a Quick Answer template designed to help you get fast feedback on a video.
• The test will ask participants what they like and dislike and what they would change. They'll also rate its appropriateness for the task.
• Before you use this template, do the following:
  • Make sure your video file is up to about two minutes in length.
  • Host the video files at two separate web addresses where people can play them (like YouTube or Google Slides).
  • The video files should be accessible to anyone without a password.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Video feedback. The templates are in alphabetical order.
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task that the participant would be doing, or a situation they might be in, when they see the video. Begin with an "-ing" verb, like "shopping for a car" or "considering your vote in the next election."
4. Describe the type of video you are testing. For example, "TV ad" or "movie trailer."
5. Copy the web address where video file can be played and paste it in the field provided.
   ⚠️ Note: Make sure the page can be accessed by anyone on the internet and without a password.
6. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
7. Click Next to be taken to the test page.
8. Select the Tasks link to preview the tasks and ensure the wording sounds appropriate.
9. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
10. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Web page feedback

• Campaign: Web page feedback is a Quick Answer template designed to help you get fast feedback on your or a competitor's live web page.
• To test a web page that isn't live yet, use the web prototype test template.
• The test will display the web page to the participant and ask them a series of questions, including what they like and dislike about it. They'll also be asked what they would change. Additionally, they will rate its appropriateness for the product or service.
• Before you use this template, make sure you have:
  • The web address (should be accessible by anyone on the internet)

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Web page feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task the participant is doing, or a situation they might be in, when they see the web page. Write it as a sentence fragment, for example: "shopping for a car" or "a brand marketer in a large company."
4. Paste the URL of the web page in the space provided.
5. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
6. Click Next to be taken to the test page.
7. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
8. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
9. Click Launch test at the bottom of the page to send the test to participants.

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Campaign: Web prototype feedback

• Campaign: Web prototype feedback is a Quick Answer template designed to help you get fast feedback on a prototype of a web page that isn't live yet. The page does not need to be clickable.
• The test will display the web prototype to the participant and ask them a series of questions, including what they like and dislike about it. They'll also be asked what they would change. 
• Before you use this template, do the following:
  • Create a blank, shareable document, like Google Docs or Figma.
  • Add the prototype (it can be a static image).
  • Set the permissions to “anyone with a link can access.”
  • Restrict the permissions to “view only.”
  • Copy the shareable link to add to the template later.

To find the template, follow these steps:

1. Go to your UserTesting dashboard.
2. Select Templates from the left-hand navigation panel (under Library).
3. Choose Quick Answers under Featured Templates on the left.
4. Look for Campaign: Web prototype feedback (the templates are in alphabetical order).
   
5. Click on the body of the template tile to see a preview of the test plan.
6. Select Use this template to begin filling out the test plan.

To use the template, follow these steps:

1. After clicking Use this template, you will be asked to fill out the empty fields in the template.
   
2. Give your test a name (this is internal only to your account and will not be visible to participants).
3. Describe a task the participant is doing, or a situation they might be in, when they see the web page. Write it as a sentence fragment, for example: "shopping for a car" or "a brand marketer in a large company."
4. Copy the link that has your logo and paste it in the space provided in the template.
   ⚠️ Note: Make sure the page is set to view only and can be seen by anyone with the link. You don’t want a participant to accidentally change or delete anything.
   
5. Lastly, you’ll have the option to invite participants via our UserTesting Network (From networks). We have set up your audience criteria for you, so you do not need to edit this further.
6. Click Next to be taken to the test page.
7. Select the tasks link to preview the tasks and ensure the wording sounds appropriate.
8. Click Edit to make further changes to your template additions.
   ⚠️ Note: You can change only what you put in the blanks; you can’t change the actual tasks. If you need to make any additional edits, please contact your account representative.
9. Click Launch test at the bottom of the page to send the test to participants.

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Review your results

To find the results of your test, follow these steps:

1. Go to your UserTesting dashboard.

2. Under Tests, select the test you want to see. You'll land on the Results tab.

    

How to read your results

• There are two parts to your results: Key Takeaway and Sidebars.
• Key Takeaway:
  • Here you will find a one-sentence summary of how people who took your test felt. For example: "Most people chose Very appealing."
  • There is also a breakdown of how people rated the image. For example: Very unappealing, Neutral, and Very appealing.
  • Click Watch contributors to see an instant highlight reel of what people said. These videos communicate emotion and are helpful to share with your team.
    
  • From the bottom right corner of the video player, click the share icon to share the reel with your team.
    
  • Next, click Key takeaway details to see a bar chart of the results.
• Sidebars
  • Scroll down to scan themes and outliers from the test in the sidebar, like Confusion and Dislikes.
  • Click on each detail to view direct quotes from participants.
  • Click the blue play button to watch the participant explain their feedback.
  • Use these quotes to support the Key Takeaway or identify potential problems that your team should address.
    

How to share your results

1. To share video highlights from the specific details, click the blue play button.
2. Click the three dots menu by the Clip summary, then Share.
   
    
3. Input a team member’s email, or select Copy link.
   ⚠️ Note: To share with anyone who may not have a seat on your account, make sure the link is viewable by Anyone with the link.
   
4. For more detailed information on your results, click the Metrics tab. You can find quick AI insight summaries of participant actions and feedback there.
   If you want to learn more about ways to analyze tests, you can read this article: Analyze and share feedback.

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Related content

Want to learn more? Check out these Knowledge Base articles...  UserTesting for marketers Build a marketing campaign that generates demand	Interested in growing your skills? Check out our University courses... Testing strategies for marketers Approaches to testing: First-click testing
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