|
Discover our mobile templates. They're customizable and can be used across industries such as retail, entertainment, travel, and more. Mobile templates are available on all plans except Essentials. |
This article applies to: UserTesting
On this page:
- Mobile app comparison
- Mobile app evaluation
- Mobile app navigation
- Mobile camera: digital to in-person experience
- Mobile camera: in-person experience recruitment (for any on-site testing)
- Mobile camera: in-person product (customer environment and context)
- Mobile camera: in-person retail experience
Mobile app comparison
Objective
After searching freely within two computer websites or apps, how do the experiences compare and which experience do contributors prefer?
Good for
- Comparing the ease of use, strengths, and weaknesses of two websites or two apps
- Testing your website or app against a competitive website or app
You need
- A website you would like to test and 1-2 tasks you would like users to attempt within a website
- Or, the name of the app that you want to test and a description of the task you want users to compare on both sites
Template
Mobile app evaluation
Objective
What are contributors’ impressions of a website or mobile app, and do they understand it?
Good for
- Understanding what users think about particular tasks within a website or mobile app
- Understanding ease of use, trustworthiness, value, and visual appeal of a website or mobile app
You need
- A website you would like to test and 1-2 tasks you would like users to attempt within a website
- Or, the name of the app that you want to test and a description of the task you want users to compare on both sites
Template
Mobile app navigation
Objective
Can contributors find an item, product, or information by using the menus (not the search function)?
Good for
- Understanding how easy it is for contributors to find items or information on your website or app
- Evaluating your site navigation and information architecture to remove points of confusion
You need
- A publicly accessible link to the website you want to test and an item you want participants to find.
- Or, a mobile app (iOS, Android, or unreleased) you want to test and an item you want contributors to find within the app.
Template
Mobile camera: digital to in-person experience
Objective
Deepen your insight into the customer journey across digital, in-person, or omnichannel experiences.
Good for
- Uncovering relationships between your digital experience and the real world
- Understanding what environmental factors are important to your customers
You need
- A website you would like to test and 1-2 tasks you would like users to attempt within a website
- Or, the name of the app that you want to test and a description of the task you want users to compare on both sites
Template
Mobile camera: in-person experience recruitment (for any on-site testing)
Objective
Prepare your participants for an in-person visit, encouraging them to share their camera view as they capture their on-site experience.
Good for
- Use this screener to confirm that you are effectively communicating expectations for any in-person experience or on-site testing
You need
- The name of the on-site location where you would like to see the customers’ experience
Template
Mobile camera: in-person product (customer environment and context)
Objective
Deepen your insight into a customer’s experience of a product by having them use the back-facing camera on their mobile device to capture their environment during interaction
Good for
- Understanding how customers interact with your product and how it fits into their lives
You need
- The name of the product you would like to see the customers interact with
Template
Mobile camera: in-person retail experience
Objective
Deepen your insight into a customer’s retail experience by having them use the back-facing camera on their mobile device to capture their environment
Good for
- Understanding what environmental factors are important to your customers
- Uncovering relationships between your experience and the real world
You need
- The name of the retail store where you would like to see the customers’ experience
Template
Related content
|
|
|
|
Want to learn more? Check out these Knowledge Base articles... |
Interested in growing your skills? Check out our University courses... |
|
|
|
|
Need hands-on training?
|
Can't find your answer?
|
Please provide any feedback you have on this article. Your feedback will be used to improve the article and should take no more than 5 minutes to complete. Article evaluations will remain completely confidential unless you request a follow-up.