Surveys with UserTesting

This article will share how to build, recruit participants, and analyze the results of a survey.

This article applies to: UserTesting 

Surveys are available on the following subscriptions:

Flex plan	Seat-based plan
Essentials ✓	Startup
Advanced ✓	Professional
Ultimate ✓	Premium

 

On this page:

• About surveys
• Build a survey
• Recruit participants
• Sessions page
• Use cases

 

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About surveys

• Launch high sample size surveys with up to 1,000 participants on the UserTesting platform.
• There are seven question types for surveys:
  • Instructions 
  • Multiple choice
  • Rating scale 
  • Written response
  • URL
  • Matrix
  • Image
  • NPS (Net promoter score)
• Questions can be duplicated, reordered, or deleted. 

 

 

Build a survey

1. Go to Create test, then select Build a survey.
   
2. Click + Add to choose your question type.
3. Select Review to make sure everything looks correct.
4. Click Preview to see how participants will see the survey.
5. To launch your survey, navigate to the Review and Launch page via the Navigation bar and select Launch.

Want to see the steps in action? View our short video for an example.

 

 

Recruit participants

1. Select Audience on the Navigation bar.
2. Click + Add to add a new audience.
3. Name your audience.
4. Choose which audience you want to test with:
   • UserTesting Network: You’ll be directed to choose how many participants are needed and to toggle on demographic filters to apply.
   • Invite Network: You’ll choose how many participants are needed and copy the Invite link or send a QR code.
     💡Note: Participants can start a survey by scanning a QR code—giving teams more flexibility when deploying their surveys and reaching their target audience.
     
     Use the QR code for: 

• • • Conferences
    • Checkout lines
    • In-store experiences
    • Product packaging
    • And more!

5. Optional: Add screener questions to recruit a particular audience. 

💡Note: You can have multiple audiences in a survey, including both UserTesting Network and Invite Network.

💡Note: Currently, you cannot add survey participants to a Favorite Contributor Network.


As a best practice, participants' answer choices will be randomized, except for "Other," which will always remain the last option if selected. 

 

Editing your audience after launch

By pausing the survey the following changes can be made:

• Edit screeners and all demographics, except the country, post-launch to adjust for mistakes or slow-filling surveys. The audience can be removed if no participants have taken the survey.
• If the country needs to be edited, create a new audience with the new country and decrease the number of participants in the original audience.
  💡Note: If 10 participants have completed the test, the number can’t be lower than 10.

 

 

Sessions page

• The Sessions Page allows you to dive into the specifics of survey responses in real-time.
• Once a survey is launched, responses will be displayed for all audiences, allowing you to view the number of responses being submitted for each audience as it happens.
• This allows you to make sure your test is working as intended, and troubleshoot any issues with specific audiences.

Report a problem
There are two options:

Problem with the test plan

Choose from these reasons:

• Question or task issue
• Targeting criteria or screener question error
• Launched test too early or by accident
• Problem with access to website, app links, or test
• Other problem

Choose how to resolve from these options:

• Refund the session: The participant won’t be replaced, and the quota will be decreased by 1.
• Replace the participant with a different one: Refund the participant and fill with a new one.
• Keep the response. Report the problem only: No changes are made.

 

Problem with the participant

Choose from these reasons:

• Instructions weren’t followed
• Targeting criteria or screener requirements were not a match
• Other problem

Choose how to resolve from these options:

• Refund the session: The participant won’t be replaced, and the quota will be decreased by 1.
• Replace the participant with a different one: Refund the participant and fill with a new one.
• Keep the response. Report the problem only: No changes are made.

💡Note: You can report a problem up to 14 days after the participant took the test.

 

 

Use cases

Understanding needs and frustrations Problem space identification and validation Persona building and validation Idea and value prop validation Brand perception Product adoption

Competitive analysis, trend spotting Customer journey validation Messaging comprehension Feature prioritization, backlog grooming Geo-targeted surveys Post-launch satisfaction

 

 

Related content

Want to learn more? Check out these Knowledge Base articles...  Survey results for UserTesting Custom terms for UserTesting surveys Screener questions for UserTesting surveys Testing in non-English languages	Interested in growing your skills? Check out our University courses... Build a survey with UserTesting Write better screener questions Using Invite network
Need hands-on training? Find a live, virtual class that fits your needs. Enroll in one of our UserTesting certification programs.	Can't find your answer? Check out the Community forums. Reach out to Support or our Professional Services team.

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