Interaction tests

This article applies to: UserTesting 

✅ Interaction tests are available on UserTesting Flex plans.

On this page:

• About Interaction tests
• Build and launch
• Use cases

About interaction tests

• Focuses on quantitative metrics rather than verbal feedback.
• Provides scalable and objective insights for data-driven decision-making.
• Utilizes the improved Surveys UI for seamless implementation.

Build and launch

1. Open the Create test Menu and select Interaction test.
   
2. Build Your Test: Add the tasks and questions that will uncover the insights you need.
   
3. Define Your Audience: Specify your sample size, set demographic filters, and add screeners—or opt for an invite link to bring in your own participants!
   Note: Participants can only complete an interaction test on a Chrome browser.
   
4. Review: Give everything a final check to ensure your test is accurately configured for optimal results.
   
5. When ready, select Launch Test to start collecting insights.
   
6. Discover Your Insights: Sit back and let the data roll in!

Use cases

The Interaction Test is highly versatile and suitable for various research scenarios. Here are some key use cases:

Benchmarking

• Leverage the QXscore on Interaction Tests to generate actionable insights at scale.
• Track and measure changes in the quality of your digital experiences
• Compare benchmarks against your competitors to identify key areas for improvement.

Design validation 

• Utilize the Navigation Task feature to analyze design effectiveness and success trends on a scale previously unattainable within the UserTesting platform (up to 1000 participants).

Time-effective insights

• The Interaction Test's streamlined approach removes the need to analyze lengthy think-aloud recordings, delivering valuable insights quickly.
• Ideal for fast insights without sacrificing depth or impact.

Preference testing 

• Integrating follow-up questions within task flows, the Interaction Test delivers deeper insights while maintaining participant engagement.
• Ideal for testing multiple assets or tasks in a seamless and efficient manner.

Mobile testing

• Leverage the new Device Setting feature in the Interaction Test to efficiently target participants using specific devices, enhancing the relevance of your insights.
• Use the Device Setting feature to focus on mobile-specific use cases and workflows, ensuring your tests are tailored to the mobile experience through a seamless and intuitive interface.

Figma task

• Use a Figma prototype to observe how contributors interact with your design.
• Gather insights on usability, navigation, and overall user experience before finalizing your design.

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