The Test website usability Quick Answer template allows you to test your website's landing pages and navigational elements. |
This article applies to: UserTesting
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About Test website usability Quick Answer
- Quick Answers are tasks and questions written by UserTesting to address the most common customer experience challenges.
- Test website usability is one of the Quick Answer templates available on the platform; for some users, this template is named Understand behavior on websites.
- Discover whether people can easily complete a task on a website and understand the behavior behind your metrics and analytics.
- You do not have to test your own website. You can test a competitor's product or any publicly accessible website.
- This Quick Answer is an ideal option in the "Iterate" design development life cycle phase, allowing you to...
- Test landing pages to ensure they resonate with customers who understand where to navigate next.
- Test navigational elements to confirm that customers can find the information they want.
- Observe how easily people complete a specific task on a website. This will help you understand what drives the participant behavior reflected in your data and analytics.
- Spot opportunities within your purchase funnel to improve conversion rates.
- Test competitor websites to improve your own site.
Set up Test website usability Quick Answer
- Go to the Test website usability template, located in the Template gallery.
- Click Use this template to begin customizing it.
- In the space provided, enter a link to the page where you'd like users to begin.
Note: You don't have to start at the homepage. - Next, describe the task you want users to accomplish.
Tip: Start your description with a verb, but don't include exact steps, such as "Click on this button. Then this link. Then go..." Because Quick Answers adds your phrase to an already-written sentence, compose your description like this: "sign up for the newsletter" - Then, name your test so that it's easy to recognize on your dashboard.
- Finally, decide how you want to recruit participants.
- When you're done, click Next to edit and preview the test plan.
- After launching your test, review your results on the Results tab.
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