The Test Creatives Quick Answer feature is designed to gauge user attitudes towards the visual assets—images, videos, a brand logo—you use to drive your marketing campaign. |
This article applies to: UserTesting
Quick Answer: Test Creatives are available on the following subscriptions:
Flex plan | Seat-based plan |
Essentials | Startup ✓ (marketing insight) |
Advanced ✓ | Professional ✓ (marketing insight) |
Ultimate ✓ | Premium ✓ (marketing insight) |
On this page:
- About Test creatives
- When to use Test creatives
- How to set up Test creatives
- Launching a test
- Results
About Test creatives
- Test creatives is one of the available Quick Answers.
- Quick Answers allows you to collect recorded video feedback from customers or prospects as they complete tasks and answer questions.
- The tasks and questions are written for you by UserTesting and designed to answer the most common marketing challenges.
- It can help you determine whether images, creatives, videos, and other visual material resonate with your intended audience.
When to use Test creatives
- Use Test creatives to quickly get feedback on images, videos, and other visuals used for your marketing campaigns:
- See whether your visuals help drive an inherently negative or positive customer reaction.
- Make sure the tone and message in your videos communicate what you intended and avoid unintended interpretations
- Understand whether your logo and/or brand assets are recognizable.
- Test competitive images or visuals to better understand how customers perceive your competitors.
How to set up Test creatives
- Click the Create test drop-down menu, then select Templates Library.
- From the Template Gallery, click the Quick Answers filter.
Note: Depending on your subscription, you may not have access to all the Quick Answers shown above. - Then, find and click Test creatives.
- Provide a link to a publicly accessible page or document that shows or describes the content.
Note: The link needs to point to a single document hosted online. The link can be to a Microsoft or Google doc, a Slides or PowerPoint presentation, a PDF, image, text, or anything similar.
Important: Make sure the link to the document is set to View so the contributor can't make any changes. Here's some information on sharing a file. - If you haven't already, add your audience.
Launching a test
- Preview your test.
- Once you've ensured everything is correct, launch your test.
Results
- After you click Launch Test, we send the test to contributors who match your chosen demographics.
- As contributors finish, the software uploads the recorded video to our system.
- You'll be emailed when the videos are ready to watch (to configure notifications, see "Email notification preferences".
- After all the contributors finish, a summary of the results will appear below the test title.
- From the Dashboard, click on a test title to be taken to the Results page.
Results tab
- After the Quick Answer test, the Results tab shows contributors' open-ended feedback on their recent experience completing your task.
- It summarizes the findings from the test:
- Do more contributors find the activity likable?
- Did the contributors express any frustrations?
- Videos of your contributors' open-ended feedback will display as Key takeaways under the Results tab.
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