Quick Answer: Test creatives

The Test Creatives Quick Answer feature is designed to gauge user attitudes towards the visual assets—images, videos, a brand logo—you use to drive your marketing campaign.

This article applies to: ut logo tiny.pngUserTesting 

Quick Answer: Test Creatives are available on the following subscriptions:

Flex plan Seat-based plan
Essentials  Startup ✓ (marketing insight)
Advanced ✓  Professional ✓ (marketing insight)
Ultimate Premium ✓ (marketing insight)

 

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About Test creatives

  • Test creatives is one of the available Quick Answers.
  • Quick Answers allows you to collect recorded video feedback from customers or prospects as they complete tasks and answer questions.
  • The tasks and questions are written for you by UserTesting and designed to answer the most common marketing challenges.
  • It can help you determine whether images, creatives, videos, and other visual material resonate with your intended audience.

 

 

When to use Test creatives

  • Use Test creatives to quickly get feedback on images, videos, and other visuals used for your marketing campaigns:
  • See whether your visuals help drive an inherently negative or positive customer reaction.
  • Make sure the tone and message in your videos communicate what you intended and avoid unintended interpretations
  • Understand whether your logo and/or brand assets are recognizable.
  • Test competitive images or visuals to better understand how customers perceive your competitors.

 

 

How to set up Test creatives

  1. Click the Create test drop-down menu, then select Templates Library.
    create test_template library.png
  2. From the Template Gallery, click the Quick Answers filter.
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    Note: Depending on your subscription, you may not have access to all the Quick Answers shown above.
  3. Then, find and click Test creatives.
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  4. Provide a link to a publicly accessible page or document that shows or describes the content.
    Note: The link needs to point to a single document hosted online. The link can be to a Microsoft or Google doc, a Slides or PowerPoint presentation, a PDF, image, text, or anything similar.
    Test_creatives_2.png
    Important: Make sure the link to the document is set to View so the contributor can't make any changes. Here's some information on sharing a file.
  5. If you haven't already, add your audience.

 

 

Launching a test

  1. Preview your test.
  2. Once you've ensured everything is correct, launch your test.

 

 

Results

  • After you click Launch Test, we send the test to contributors who match your chosen demographics.
  • As contributors finish, the software uploads the recorded video to our system.
  • You'll be emailed when the videos are ready to watch (to configure notifications, see "Email notification preferences"
  • After all the contributors finish, a summary of the results will appear below the test title.
  • From the Dashboard, click on a test title to be taken to the Results page.

Results tab

  • After the Quick Answer test, the Results tab shows contributors' open-ended feedback on their recent experience completing your task.
  • It summarizes the findings from the test:
    • Do more contributors find the activity likable?
    • Did the contributors express any frustrations?
    • Videos of your contributors' open-ended feedback will display as Key takeaways under the Results tab. 

 

 

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