Quick Answer: Choose Between Two Options

At a Glance

Use Choose between two options when you want a quick way to see which of two options people prefer. You can use this Quick Answer to compare two site or app features, two colors, a pair of photographs, two sets of text—anything where the contributor is asked to select between Option A and Option B.


Quick Answer: Choose Between Two Options is available on the following subscriptions:

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Essentials  Startup ✓ (marketing & product insight)
Advanced Professional ✓ (marketing & product insight)
Ultimate Premium ✓ (marketing & product insight)


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Quick Answers allow you to collect recorded video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you by UserTesting and designed to answer the most common marketing challenges. You can read more about Quick Answers in Quick Answers: Overview.

You can use the Choose between two options Quick Answer to answer common product development problems or to answer the most common marketing challenges. 

When to Use Choose between two options

Use Choose between two options to understand which of two alternatives people prefer, including what they like or dislike about an option:

  • Decide which image or page design to go with based on customer preference
  • Test competitive experiences to better understand how customers perceive your competitors
  • Select the branding message that customers believe is most effective

How to Set Up Choose between two options

1. Quick Answers Input

Click the Create test dropdown menu and select Customize a template.


From the Template gallery, select the Quick Answers filter.


Then, find and click Choose between two options.


Note: Depending on your subscription, you may not have access to all the Quick Answers shown above.

2. Provide the link to the page that shows or describes both options you want contributors to compare, labeled Option A and Option B.


Important: Make sure the link to the document is set to View, so contributors can't make any changes. For help with sharing your document, see Limit how a file is shared. Additionally, make sure everyone who has the link can access the page.

The page can contain anything you want to compare: two images, two screenshots, or two versions of a word or sentence, and so on.

  • To use the template, click the link. This opens a view-only Google doc with a simple two-column, two-row table. Choose File > Make a copy…. Then do any of the following:
  • Replace the images with your own images or copy that you want contributors to compare.
  • Share the document with any stakeholders, writers, designers—anyone you want to view, comment on, or edit the document.
  • Click here for an example of a template.

Then name your test so that it's easy to recognize from other tests on the dashboard. At this point, you'll need to determine who should take your test.

Launching a Test


To see a list of all the questions the test asks contributors, click the link under Tasks and Questions. To see what your test looks like to contributors, click the Options Menu (three dots) to the right of the Test Plan Summary, then click Preview Test. When you finish the preview, click the Close button.

  • To add or remove contributors, click Contributors.
  • If you need to edit the URL or you entered text that included a typo, click Edit Details in the upper right. When you are done editing the test, click Save and Go to Order Page.

Click Launch Test to send the test to contributors.

What We Ask Contributors

After you click Launch Test, we send the test to contributors who match your chosen demographics. These contributors then answer any screener questions you added to qualify to take the test.

Here's what we ask contributors based on the inputs you provided when you created the test:

  1. You'll be comparing two options that are still under consideration, and asked to answer some questions and provide feedback. You won't be able to click on anything on the page. Remember to share your thoughts out loud. Go to the next question to start.
  2. [Verbal] One by one, review the content and images on the page. Explain in your own words what each means. **Spend no more than 5 minutes on this.** 
  3. [Written] In one sentence, describe the difference between the options. Describe it in your own words, not using language from the page you see.
  4. [Verbal] Explain what about *Option A* is compelling to you.
  5. [Written] Summarize your previous answer in a few words. What is **most** compelling about *Option A*? 
  6. [Verbal] Explain what about *Option B* is compelling to you. 
  7. [Written] Summarize your previous answer in a few words. What is **most** compelling about *Option B*? 
  8. [Multiple Choice] Which option do you prefer? Explain your answer. [Option A, Option B]
  9. [Written] Summarize your previous answer in a few words. Which option did you prefer and why?

As contributors finish, the software uploads the recorded video to our system. It notifies you by email that the videos are ready to watch (to configure notifications, see "Email notification preferences"). 

Reviewing the Results

For each test, the dashboard displays the test name, who created the test, when the test was last updated, and how many contributors have and have not taken the test.

After all the contributors finish, a Result summary appears below the test title.


From here, you can share the results, create a similar test, or move the test to a different location. From the Dashboard, click on a test title to be taken to the Results page.

Results Tab

After running this Quick Answer test, the Results tab shows contributors providing open-ended qualitative feedback describing their most recent experience on a particular task or activity you ask them to complete. 

The Results tab is a great place to start for Quick Answers. It summarizes the findings from the test: Do more contributors find the activity likable? Did the contributors express any frustrations? Videos of your contributors' open-ended feedback will display as Key Takeaways under the Results tab. 

To read more about the Results tab, check out our Results from Quick Answer Tests article.


Learn More

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