At a GlanceUse the Understand behavior in mobile apps Quick Answer to learn whether people can smoothly navigate your mobile app and complete tasks. |
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Click on the following header titles to skip to that section of the article:
- When to use Understand behavior in mobile apps
- How to set up Understand behavior in mobile apps
- Link or upload your app
- Launching a test
- Reviewing the results
- Learn More
Quick Answers allow you to collect recorded video feedback of customers or prospects as they complete tasks and answer questions. The tasks and questions are written for you by UserTesting and designed to answer the most common marketing challenges. You can read more about Quick Answers in Quick Answers: Overview.
The Understand behavior in mobile apps test is one of the available UserTesting Quick Answers templates. By using it, you can discover whether people can easily complete a task in a mobile app, and you can gain a solid understanding of the behavior behind your metrics and analytics.
When to use Understand behavior in mobile apps
Use Understand behavior in mobile apps to:
- Explore customer behavior in your mobile app and ensure that customers are finding it easy to use.
- Test your app to make your customers understand both how to use the app and the information you're trying to convey.
- Test navigational elements to make sure your customers can find what they're looking for.
- Observe how easy or hard people find completing a specific task in your app.
- Identify opportunities to increase conversion rates.
How to set up Understand behavior in mobile apps
Quick Answer Inputs
Click the Create test dropdown menu and select Customize a template.
From the Template Gallery, select the Quick Answers filter.
Then, find and click Understand behavior in mobile apps template tile. Doing so opens the template to reveal a predefined test plan with the tasks already loaded for you.
Start by describing the activity you want contributors to try on your app.
Start your description with a verb, but don't include exact steps, such as "Click on this button. Then this link. Then go…."
Important: The description is added to a pre-written sentence, so it's a good practice to use a lowercase letter for the first word and not end with a period or other punctuation. Quick Answers converts your description into the test questions, so the wording you enter is what people will see.
Some examples include:
- "sign up for the newsletter"
- "find out when to report for jury duty"
- "change your profile picture"
Then name your test so that it's easy to recognize from among the other tests on your Dashboard. This makes it easy to share tests with other stakeholders. At this point, you'll need to determine who should take your test.
At this point, you'll need to determine who should take your test. You can recruit contributors from the UserTesting Contributor Network, or you can use your own contributors through the Invite Network feature.
Link or upload your app
You have two options to make your app available to contributors. You can either upload an IPA or APK file directly into the Platform or provide a link to your app in the Google or Apple app stores. If you choose to upload your app directly, we'll securely distribute it to your contributors' devices (no provisioning required).
This is helpful if you're testing a mobile app that has yet to be released.
If you choose to provide a link to the Google or Apple app stores, and aren't sure how to locate the URL, please read our "Finding the app URL" article.
To see a list of all the questions the test asks contributors, click the 12 Tasks link under Tasks.
Launching a Test
To see what your test looks like to contributors, select the options menu (three dots) in the "Test plan summary" window, then click Preview test plan.
A "Preview test plan" window pops up, allowing you to preview the test on desktop. When you finish previewing, click Close.
Other considerations:
- To add or remove contributors, go to the Audience summary and adjust the number in the Contributors drop-down.
- If you need to edit the URL or you entered text that included a typo, click the Edit button next to the Options menu. (You can also, from the Sessions tab on the Dashboard, click Edit test details from the Actions drop-down). When you are done editing the test, click Save and Go to Order Page.
Click Launch Test to send the test to the UserTesting Contributor Network.
As contributors finish, the software uploads the recorded video to our system. It notifies you by email that the videos are ready to watch (to configure notifications, see "Email notification preferences").
Reviewing the Results
For each test, the Dashboard displays the test name, who created it, when it was last updated, and how many contributors have taken the test.
After all the contributors finish, a Result summary appears below the test title.
From here, you can share the results, create a similar test, or move the test to a different location. From the Dashboard, click on a test title to be taken to the Results page.
Results Tab
After running the Test Website Usability Quick Answer test, move to the Results tab to see the open-ended qualitative feedback in which contributors describe their experiences completing a particular task or activity from your test.
The Results tab is a great place to start for Quick Answers. It summarizes key findings: Do contributors like doing the activity? Did anything in the activity frustrate contributors? Videos of the feedback display as Key Takeaways under the Results tab.
To read more about the Results tab, check out our "Results from Quick Answer Tests" article.
Learn MoreNeed more information? See these related articles: Want to learn more about this topic? Check out our University courses: |
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