|
Learn about Longitudinal Studies, a research method that collects data from the same contributors over multiple occasions within a defined period. |
This article applies to: UserTesting
On this page:
Overview of Longitudinal Studies
- Longitudinal studies, often called "diary studies," involve collecting data from the same participants multiple times over a specified period.
- These studies provide valuable insights into how participants interact with their environment, products, services, or brands in their daily lives over time.
- Typically, the duration of such studies ranges from one to two weeks.
Diary Study Sandwich Method
- Researchers structure longitudinal studies using the "Diary Study Sandwich Method," which includes multiple research touchpoints:
- Initial Interview: Understand participants and their needs related to the study topic.
-
Remote Unmoderated Touchpoints: Collect in-context behavior through mobile or desktop devices across 3–4 sessions. For example:
- Documenting the planning process for purchasing kitchen items.
- Recording the in-store shopping experience.
- Describing how purchased items are organized in the kitchen.
- Final Interview: Review all touchpoints and delve deeper into topics of interest identified during the study.
Applications of Longitudinal Studies
- Longitudinal studies are beneficial for:
- Exploring user experiences with existing products before developing new ones.
- Understanding how new products are utilized over time in real-world settings.
- Gaining insights into participants' behaviors and interactions in their everyday environments.
Related content
|
|
|
|
Want to learn more? Check out these Knowledge Base articles... |
Interested in growing your skills? Check out our University courses... |
|
|
|
|
Need hands-on training?
|
Can't find your answer?
|