One-on-one interview FAQs

This article applies to: UserTesting 

FAQs:

• What is a one-on-one interview?
• Why are one-on-one interviews helpful?
• When should user interviews be conducted?
• How do you conduct interviews?

What is a one-on-one interview?

• One-on-one interviews are when the interviewer, or moderator, asks a contributor a series of questions about behavior, preferences, attitudes, and experiences on a topic or item of interest.
• Interviews can be conducted in person or online, and are used to gather data to build personas, construct customer journeys, and better understand contributor work practices.
• These interviews are often used in the discovery phase of research to gather requirements, understand context, and determine needs.

Why are one-on-one interviews helpful?

• One-on-one interviews can provide in-depth details about a contributor's actions, thoughts, feelings, and needs.
• They allow you to have a genuine conversation with contributors to get deeper insights than an unmoderated test.

When should user interviews be conducted?

Interviews are great at any time during your development stage but are most used in the discovery phase of research (also sometimes referred to as the "Learn & Empathize" stage).

How do you conduct interviews?

• Interviews can be conducted at any time by anyone on your team.
• Coordinate and schedule them yourself, or use UserTesting's Live Conversation solution to automatically set up and schedule your interviews, based on your required demographics and availability.

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