Concept testing FAQs

This article applies to: UserTesting 

On this page:

• What is concept testing?
• When should I run concept tests?
• How can I do concept testing With UserTesting?

What is concept testing?

• A concept test is when you collect and gauge user feedback on an idea you propose in the early stages of the idea’s development.
• The concept can be anything that shows the idea you want to test, for example:
  • A static image
  • A low-fidelity prototype
  • A description of the idea (with no visuals)
• Concept tests can be conducted as a moderated or unmoderated test.
• Pro tip: Concept tests work best as moderated studies as you can ask contributors follow-up questions or request more clarification.

When should I run concept tests?

• A concept test generates insights as to whether customers understand and would want to use the product or feature.
• Concept tests can also be used to collect reactions to marketing campaigns or content.

How can I do concept testing With UserTesting?

• Testing concepts can be as straightforward as providing contributors a link to an image, a doc, or a mock-up/prototype (as a starting URL), and then asking questions to capture user impressions of the concept.
• When building your test plan, set the expectations of contributors by including a note in the Scenario field and/or Other requirements fields to make clear that you’re testing a concept or an idea—not a fully developed, interactive website or app. This way contributors don’t focus on the functionality of the website or app but rather its concept.
• If presenting multiple concepts to a contributor, the order concepts are presented can influence their reactions. Use the Balanced comparison feature found on the Platform's Build Test Plan page to reduce this risk.

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