Build an app

This article applies to: UserTesting 

When building an app, follow these recommendations to collect feedback via UserTesting:

Discovery interviews

• Conduct discovery interviews to understand the needs the app is intended to meet and also to understand customer experiences with any current apps, websites, or software that meet a similar need.
• This University course on discovery interviews includes downloadable scripts to help you plan your interviews.

Comparison tests

• Support your analysis of the competitive landscape by running comparison tests between your current offerings and those of your competitors.
• The Balanced comparison feature in the platform makes it easy to run comparison tests.
• Take our course on how to run a comparison test.

Concept testing

• As your team develops the app, get feedback on early design concepts.
• Conduct comparison tests of multiple design ideas using the Balanced comparison feature.
• Remember, don't wait until the app is being coded; rather get feedback on wireframes or images of the app screens.
• Once you settle on a final design, collect additional feedback as the prototype evolves.

Prioritization tests

• Consider conducting prioritization tests, in which participants weigh in on what features to prioritize.
• This can be especially important for apps since what you launch as your minimum viable product (MVP) almost always needs to have features added or redesigned (based on participant feedback).

Benchmark studies

• As you near the end of the development process, run a benchmark study to ensure the design achieves the benchmark metrics you had previously defined.
• Once your new app is deployed, analyze the metrics and collect feedback to understand any areas where the metrics are lower than expected.
• See this course to understand more about how quantitative metrics and qualitative insights fit together.

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