• Optimize business to business (B2B) insights
• Understand how people feel about a company or product
• Understand the competitive landscape
• Build a better website with UserTesting
• Build an app
• Evaluate a design idea
• In-home and in-store testing
• Build a Marketing Campaign that Generates Demand
• Physical product testing
• Testing feelings and mindsets
• Test purchase transactions
• Test search, SEO, and search results
• Comprehension testing
• Test an email
• Testing voice-interactive devices
• Considerations for Accessibility Testing