- Optimizing business to business (B2B) insights
- Understanding How People Feel About a Company or Product
- Understanding the Competitive Landscape
- Build a Website
- Build an App
- Evaluate a design idea
- Use Cases for Understanding Your Customers' Environment
- Build a Marketing Campaign that Generates Demand
- Collecting Feedback on Physical Products: Shipping Products to Contributors
- Testing Feelings and Mindsets
- How to Test Purchase Transactions
- Testing Search, SEO, and Search Results
- Testing for Comprehension
- Test an email
- Testing Voice-Interactive Devices
- Considerations for Accessibility Testing