• Understanding How People Feel About a Company or Product
• Understanding the Competitive Landscape
• Build a Website
• Build an App
• Evaluate a Design Idea
• Use Cases for Understanding Your Customers' Environment
• Build a Marketing Campaign that Generates Demand
• Collecting Feedback on Physical Products: Shipping Products to Contributors
• Testing Feelings and Mindsets
• How to Test Purchase Transactions
• Testing Search, SEO, and Search Results
• Testing for Comprehension
• How to Test an Email
• Testing Voice-Interactive Devices
• Considerations for Accessibility Testing