Learn about testing feelings and mindsets with UserTesting. |
This article applies to: UserTesting
On this page:
- About testing feelings and mindsets
- Before-and-after approach
- Measure someone’s mindset
- Best practices
About testing feelings and mindsets
There are many reasons you might want to test a contributor’s feelings.
- Measuring feelings helps you create better products for your customers by understanding their mindset around your company and its products and services.
- You might want to know how customers feel about the usability of your website or app, or you're curious if a new feature excites them.
- Maybe you want to know whether your content comes across as genuine or evokes trust.
- Did the content you present change their feelings or opinions about your company?
Before-and-after approach
- One approach to testing feelings would be to ask questions before and after a contributor views your content.
- This could be accomplished with verbal questions, rating scale questions, or multiple choice questions.
- Here's an example of this in action:
- Ask a verbal response question, "What are your current feelings about [company/design/content]?"
- Asking this question before sharing your content provides a baseline for how a customer feels about your company/product.
- Do they have any knowledge of who you are or what you do?
- Do they have positive or negative feelings about your company/product?
- Will the content you present change their opinion?
- After the contributor has finished going through your test, ask a verbal response question:
- The answer to the question will let you know how your content affected people and how contributors feel about your company/product.
- This can validate that you’re heading in the right direction or let you know changes need to be made.
- Multiple choice question-type example to use after a contributor views your content:
- Ask a verbal response question, "What are your current feelings about [company/design/content]?"
Measure someone’s mindset
- You can measure someone’s mindset by asking multiple choice or rating scale questions.
- This approach allows you to provide feelings for contributors to choose from as well as how much or little they agree with statements regarding their sentiments.
- Here's an example of this in action:
- In this multiple choice example, the content of an article was tested and you want to find out how it affected the contributor’s mindset.
- Follow up with another multiple choice question to see whether the content changed their attitudes at all.
- If contributors express very negative or very positive attitudes, then ask a rating scale question.
- In this multiple choice example, the content of an article was tested and you want to find out how it affected the contributor’s mindset.
Best practices
- Ask contributors about their feelings both before and after they've seen your content. Doing so will determine whether the content impacted their opinion.
- Include a range of feelings when asking multiple choice questions.
- Ask contributors to explain their feelings.
- Follow up multiple choice questions with rating scale questions.
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