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Learn about Click maps for the UserTesing. |
This article applies to: UserTesting
Click maps are available on the following subscriptions:
| Flex plan | Seat-based plan |
| Essentials | Startup |
| Advanced ✓ | Professional |
| Ultimate ✓ | Premium ✓ |
| This feature is also available in the Starter edition (beta). |
On this page:
- About Click maps
- Accessing Click maps
- Click map insights
- Summary of interactions: Mobile/tablet touchscreen
- Summary of interactions: Desktop
- Sharing insights
About Click maps
- Quickly identify which screen elements contributors interacted with the most.
- Access a detailed list of all interactions contributors had with specific screen elements.
- Click maps combine data from all contributors into a single, interactive representation.
- Efficiently analyze interaction patterns from larger groups of contributors.
Accessing Click maps
Click maps will appear on the Metrics tab when:
- You add blank tasks to tests on desktop sites, web-based prototypes, and mobile websites.
- Contributors interact with a web page in a Chrome browser, including web-based prototypes.
- If contributors interact with only one screen, a single-click map is displayed for the task.
- If contributors interact with multiple screens, multiple click maps are displayed as part of the Interactive Path Flow.
Click maps will not appear if:
- Contributors interact with a static image hosted on a Google Drive, OneDrive, or similar, including PDFs or images hosted by UserTesting (Image Assets).
- The test is conducted on a mobile app.
- The test is conducted using a browser other than Chrome or is conducted with the Invite Network.
💡Note: When using long-scrolling prototype pages and built-in tools such as Invision or Figma, the click positions may be inaccurate once the contributor scrolls the page.
Click map insights
Set up your test for Click map insights
- Ensure your test includes a prototype or live website that contributors can interact with.
- Click maps are generated based on interactions with clickable elements on these assets.
- Create tasks that prompt contributors to click, navigate, or interact with specific elements of the screen.
- Example: "Click on the menu to explore the options available."
Viewing Click map insights
- Navigate to the Metrics tab.
- Locate the task to view the Click map.
- Alternatively, they will also appear as part of an Interactive Path Flow if the contributor visits multiple screens during a task. Select a screen step to view the click map associated with it.
- When you look at a click map, you see a picture of the screen contributors interacted with and an overlay with circles.
- The circles show where contributors interacted with the screen.
- A table listing all contributors’ interactions with the screen is displayed next to the click map.
- Smaller circles represent fewer interactions, and larger circles represent more interactions.
- When you hover over a circle, a popover appears, showing the contributors’ interactions.
- The contributors’ usernames are highlighted in the table.
- Select the circle to see a table of contributors’ interactions with the element.
- Click the play button in each row to watch a video of that contributor’s interaction.
💡 Tip: When you watch the interaction video, you can add a note, make a clip, review the transcript, and see suggested tags, just like you can in the video player.
To see all interactions of a single contributor:
- Select the username.
- You only have the option to view all interactions of a single contributor if the click map is part of an Interactive Path Flow.
Summary of interactions: Mobile/tablet touchscreen
- Click maps are available on both iOS and Android and are generated for mobile tests of websites.
- Tests of mobile apps will not generate click maps.
- Prototypes of mobile experiences will generate click maps if those prototypes are web-based.
The following mobile interactions are included in click maps:
- Tap
- Text input
The following mobile interactions are not included in click maps:
- Scroll and pan
- Pinch
- Rotate
- Long press
- Drag
- Swipe
- Android’s back button
- iOS flick-close
Summary of interactions: Desktop
- Click maps are supported on Windows and Apple OS desktops, but only when the contributor uses a Chrome browser.
- This includes prototypes that you point contributors to via the URL Asset.
The following desktop interactions are included in click maps:
- Left or main click
- Right or secondary click
- Third button click
- Text input
The following desktop interactions are not included in click maps:
- Scroll and pan
- Other Apple gestures
Sharing insights
There are a few ways in which you can share insights from click maps.
Option 1
Select Share from the Results page of your test to generate a test link to share with anyone (if available on your account), or email the test to logged-in team members directly from the UserTesting platform.
💡Note: This method will share the entire test, not just click maps.
Option 2
Export test results to an Excel file by selecting Export to Excel under Options.
Notes:
- Click maps visualization will not show up in your export.
- The export will show data for specific contributors, like time on task, clicks, pages, and unique pages.
- This method will export all of the test results details, including Session details, Metrics, Notes, and Clips marked as "Important" and tagged with sentiment.
Option 3
Take a screenshot of the Click map visualization and share it with your team as an image file.
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