Learn how Sentiment path enhances your analysis by offering an interactive visualization overlaid on the Interactive Path Flow (IPF). |
This article applies to: UserTesting
Sentiment path is available on the following subscriptions:
Flex plan | Seat-based plan |
Essentials | Startup |
Advanced | Professional |
Ultimate ✓ | Premium ✓ |
On this page:
About Sentiment path
- Use this tool to help you prioritize which feedback to analyze and smoothly transition from a broad view of all responses to a narrower view of the details of individual videos, transcripts, and notes.
- Select the Sentiment tab on any task-based question to view the total number of positive and negative sentiment moments on a web-based experience.
- Focus on a single individual to understand that contributor's reactions as they navigate through certain web-based experiences, such as prototype screens or webpages.
- Sentiment path and Intent path are available on Ultimate and Premium subscriptions.
How to use Sentiment path
- If Sentiment path is enabled on your subscription, you can find it under the Metrics tab of a test with a task-based question.
- Selecting the Sentiment tab shows positive and negative sentiments generated from sentiment analysis layered on top of a task's Interactive Path Flow.
- The sentiment indicator size is based on the number of contributors who expressed positive (green) or negative (red) sentiments when on each screen.
- The UserTesting templates that generate interactive path flows showing a sentiment path include Cart abandonment, Mobile app evaluation, Website evaluation, and Prototype evaluation.
- Go to the Template Gallery to access these templates.
To use Sentiment path, follow these steps:
- Navigate to the Metrics tab of your test.
- Select the Sentiment tab on the task you're analyzing.
- Hover over a sentiment indicator to reveal the thumbnail of that particular screen and the number of individuals who gave positive and negative comments.
- Selecting the sentiment indicator reveals a "donut" chart below the Interactive Path Flow, enabling you to explore and view positive or negative sentiments expressed by each individual on that screen.
- Clicking on a donut reveals the specific moments (transcripts) that triggered the positive or negative sentiment.
- Choose a username to the left of the Interactive Path Flow to view all positive and negative moments for that individual. If no sentiment was provided, the username will not be clickable.
- If you're on the Advanced or Ultimate plan, use the path filter search bar above the Interactive Path Flow to filter for "positive" or "negative" sentiment and see where contributors expressed it.
Sentiment path best practices
- Choose large sample sizes to test if you want to see additional unique paths, or to reinforce the patterns you are seeing.
- Compare different web properties for the same task to get more nuanced feedback of the web experience.
- Add instructions to your test setup that encourages individuals to speak out loud their thoughts as they navigate the test.
Sharing insights
- To share insights, click the Share call-to-action from your test's Results page.
- This will create a test link that you can share with anyone on your account, or email the test to logged-in team members directly from the UserTesting Platform.
- Note: This method will share the entire test, not just a sentiment path.
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