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Learn how Smart tags help you find interesting moments in test results using UserTesting's proprietary machine learning models. |
This article applies to: UserTesting
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| Advanced | Professional |
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On this page:
- About Smart tags
- Smart tags in the video player
- Hiding and showing Smart tags
- Smart tags for written tasks
- Giving feedback on Smart tags
About Smart tags
- Smart tags automatically identify when a contributor expresses a particular sentiment or attitude.
- Green identifies positive, red indicates negative, and, for some plans, purple signifies neutral.
If your plan allows, labels identify the exact smart tag:
Positive
- Easy: The contributor reports that something is simple or straightforward.
- Like: The contributor responds positively, but we can’t apply a more specific label.
Negative
- Aversion: The contributor reports they don’t like what they see.
- Confusion: The contributor doesn’t understand or is confused.
- Pain point: The contributor struggles to perform a task. This label is often paired with confusion or aversion.
- Dislike: The contributor responds negatively, but we can’t apply a more specific label.
Neutral
- Expectation: The contributor describes an expectation, whether met or unmet.
- Price: The contributor talks about the expense, cost, or price.
- Suggestion: The contributor makes a recommendation or offers an idea.
- Trust: The contributor mentions that they trust a brand, product, or experience. This tag is especially relevant when testing messaging and topics related to data and security.
Note: All smart tags are generated from natural-language processing of session transcripts.
Smart tags in the video player
Smart tags in the video player timeline
- The indicators for smart tags display in the sidebar and above the video player timeline:
- Hovering over an indicator triggers a pop-up that shows the smart tag along with the passage from the transcript:
Smart tags in the video player sidebar
You can also find smart tag indicators next to the transcript in the video player’s sidebar.
Hiding and showing Smart tags
- To hide certain smart tag suggestions or all smart tags, click the Filter icon.
- Then, deselect any smart tag you want to hide.
- To hide all smart tags at once by deselecting the smart tag checkbox.
Smart tags for written tasks
- Smart tags can be used to analyze written responses.
- Tags are displayed next to the written response on the Metrics page.
- When a written response expresses more than one smart tag, it gets more than one label.
Giving feedback on Smart tags
- You can help make smart tags better by marking suggestions as either correct or incorrect.
- Hover over an indicator in the timeline or sidebar to mark it.
- Use smart tags to uncover themes, identify trends, and speed up the analysis of your video sessions.
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