Metrics tab (UserTesting)

Learn about getting quick insights using the Metrics tab in the UserTesting platform.

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About the Metrics tab

  • Data on the Metrics tab allows you to save time when analyzing and sharing results.
  • The Metrics tab is available for all account and plan types. 



Metric types

Rating scale questions

The rating scale-question metric tabulates how contributors feel about a particular task, in this example a 7-point rating scale that ranges from "Very difficult" (1) to "Very easy" (7).



Multiple scale questions

The answers to multiple choice questions are plotted along a circle, reflecting the answers tabulated in the legend next to the circle.

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Verbal questions

The “verbal” question metric includes a keyword map that displays the adjectives contributors used to describe their experience completing the task. The adjectives are plotted according to how favorable (green) or unfavorable (red) the users found the task, or whether they gave a neutral reaction (gray).



Written questions

The "written" response metric features “Smart tags” and “Time on task” values in addition to the answers contributors gave to the question.




Metrics tab benefits

Faster data analysis

  • The Metrics tab tabulates answers contributors gave to rating scale, multiple choice, and written-response questions.
  • If you have interactive path flows available on your account, they appear on the Metrics tab.
    • In at-a-glance summaries, interactive path flows show you what the contributors did on your site or app.
    • This enhances your ability to understand why contributors took the series of actions they did.


Find which parts of videos to watch first

  • Reviewing the data in the Metrics tab first gives you an overview of each contributor's experience.
  • This helps you quickly determine which parts of their videos should be prioritized—to "get to the good parts."
  • Doing so lets you close in on the results and insights that most impact your project.


Quantify responses

Quantifying contributor feedback allows you to better interpret that feedback and to:

  • Identify and communicate opportunities to your project team.
  • Compare results across contributors, both from within a test and across tests that use the same metrics.



Test types

Metrics found in the Metrics tab can help with all types of tests, but they are especially useful for tests that are:


Quantitatively focused

If numbers are important to your stakeholders, including them in your tests gives weight to the findings.


Stages within a benchmark test

  • Using metrics allows you to compare feedback against the baseline test of your benchmark project.
  • You will be able to see over time whether or not design changes are being well received.


Parts of a quick design sprint

Insights gained from metrics found on the Metrics tab can guide any design iteration you undertake for the next round of testing.


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Introduction to UserTesting Metrics

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