|
Learn about getting quick insights using the Metrics tab in the UserTesting platform. |
This article applies to: UserTesting
On this page:
About the Metrics tab
- Data on the Metrics tab allows you to save time when analyzing and sharing results.
- The Metrics tab is available for all account and plan types.
Metric types
Rating scale questions
The rating scale-question metric tabulates how contributors feel about a particular task, in this example a 7-point rating scale that ranges from "Very difficult" (1) to "Very easy" (7).
Multiple scale questions
The answers to multiple choice questions are plotted along a circle, reflecting the answers tabulated in the legend next to the circle.
Verbal questions
The “verbal” question metric includes a keyword map that displays the adjectives contributors used to describe their experience completing the task. The adjectives are plotted according to how favorable (green) or unfavorable (red) the users found the task, or whether they gave a neutral reaction (gray).
Written questions
The "written" response metric features “Smart tags” and “Time on task” values in addition to the answers contributors gave to the question.
Metrics tab benefits
Faster data analysis
- The Metrics tab tabulates answers contributors gave to rating scale, multiple choice, and written-response questions.
- If you have interactive path flows available on your account, they appear on the Metrics tab.
- In at-a-glance summaries, interactive path flows show you what the contributors did on your site or app.
- This enhances your ability to understand why contributors took the series of actions they did.
Find which parts of videos to watch first
- Reviewing the data in the Metrics tab first gives you an overview of each contributor's experience.
- This helps you quickly determine which parts of their videos should be prioritized—to "get to the good parts."
- Doing so lets you close in on the results and insights that most impact your project.
Quantify responses
Quantifying contributor feedback allows you to better interpret that feedback and to:
- Identify and communicate opportunities to your project team.
- Compare results across contributors, both from within a test and across tests that use the same metrics.
Test types
Metrics found in the Metrics tab can help with all types of tests, but they are especially useful for tests that are:
Quantitatively focused
If numbers are important to your stakeholders, including them in your tests gives weight to the findings.
Stages within a benchmark test
- Using metrics allows you to compare feedback against the baseline test of your benchmark project.
- You will be able to see over time whether or not design changes are being well received.
Parts of a quick design sprint
Insights gained from metrics found on the Metrics tab can guide any design iteration you undertake for the next round of testing.
Related content
|
|
|
|
Want to learn more? Check out these Knowledge Base articles... |
Interested in growing your skills? Check out our University course... |
|
|
|
|
Need hands-on training?
|
Can't find your answer?
|
Please provide any feedback you have on this article. Your feedback will be used to improve the article and should take no more than 5 minutes to complete. Article evaluations will remain completely confidential unless you request a follow-up.